As part of today's Apple online store downtime, the company appears to have rolled out an enhancement of its sales chat support services for those looking to purchase an Apple product. While sales chat has been available for quite some time through individual product pages, the changes include a revamped chat window with a more modern appearance.
As has long been the case, sales chat support is available only during certain times of the day and dependent on availability of chat agents.
Even more interestingly, Apple appears to be using its Brazilian store as a test market for even further enhancements that allow sales specialists to share their screens with potential customers to help walk them through a product's features. MacMagazine.com.brprovides an overview the process [Google translation], showing how users can participate in a virtual tour with the chat appearing along the right side of the browser window while the specialist shares his or her screen to walk through the product's features.
The report indicates that the screen sharing virtual tour feature is limited to the iPad 2 for the time being, but that the company has plans to extend it across its product lines.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
LOL. I live in Brasil. It's horrible to pay taxes like brazilian people pay. The government here in Brasil it's horrible. Is a government of corrupt politicians.
Thats the result of bad administration!!! Bad Government = Horrible Country
If you ever studied Tax Law, you would understand that, once a government approves additional taxation, it will almost never accept to relinquish it. Furthermore, Brazil is a federative republic - the President is not able to change the whole taxation system at will...exactly the same happens with the horrid tax system in the US - the only advantage is that taxes are still lower over there.
As for corruption, please stop this usual mongrel dog complex that affects many Brazilians - according to the latest Transparency International reports, Brazil's corruption levels are way better than China and Russia, better than most of the Americas, much better than most of Eastern Europe and Africa, and at similar levels as "rich" countries such as Italy. So try to put a little perspective into things instead of spouting the same blabla to non-Brazilians.
Good to see the Brazilian market leading the way once more - once the taxation of Apple devices gets to a more reasonable level there, the increasingly wealthier local consumers will be even more willing to buy from Apple than what they are already doing right now.
Next logical step: MAJOR Apple Stores in São Paulo, Rio and Curitiba - mark my words for this extremely important emerging Western power.
Well at the price they pay for Apple product, they at least deserve extra customer services.
Seriously how can people manage to live in Brasil with such taxes?
Just imagine what they could do WITHOUT excessive taxes, huh? In any case, the main burden talked about here is on imported electronics, which in any case can be fairly easily bought on instalments.
Moreover, Brazil has an extensive local industry for computers and the like, giving people the possibility to buy without incurring the same taxation as traditional Apple products.
Although this should change for the better once more and more iPads/iPhones are produced locally, the main issue depends on whether the average Brazilian consumer wakes up to the fact that what he pays is NOT ONLY due to taxes - companies love to put a huge mark-up due to those consumers' extremely high willingness to pay whatever price for a nice gadget. Ironically, they now face the same situation I see in Switzerland: people paying a LOT more just because they can and accept to - the traditional economic concept of welfare, if you will.
Besides, although there is still considerable poverty in the country, one cannot forget that Brazil has 190 million inhabitants, of which at least 30% can easily afford to buy the most expensive things...companies love that, especially for electronics and vehicles.