New iPad Launches to 'Record Weekend' in Sales

newipad2
During today's financial conference call, one analyst asked if Apple would be issuing a press release about last weekend's launch sales numbers for the iPad. Apple refocused the conversation back on their dividend announcement but did reveal that they had a "record weekend" and were "thrilled with it."

Apple launched the new iPad in 10 countries on Friday, March 16th. The iPad saw long lines in some areas, though Apple was able to retain stock in many U.S. locations. Apple has yet to release actual sales numbers for the initial launch. The initial iPad sold 300,000 units in the first day and went on to sell 1 million units by 28 days. The iPad 2 initial sales numbers were never released, though long lines and sales shortages were common in the weeks after its launch.

Popular Stories

New Things Your iPhone Can Do in iOS 18

10 New Things Your iPhone Can Do in iOS 18.2

Thursday October 31, 2024 9:42 am PDT by
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well. ...
best early black friday deals

The Best Early Black Friday Apple Deals

Friday November 1, 2024 8:21 am PDT by
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
M4 Pro on Blue

M4 Pro Chip Benchmark Results Reveal an Extremely Impressive Performance Feat

Thursday October 31, 2024 7:06 pm PDT by
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance. Here is a comparison of the results: Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results) Mac Studio...
Apple iPhone SE 4 5G Modem 1

iPhone SE 4 First to Get Apple-Designed 5G Modem, iPhone 17 Pro to Add Custom Wi-Fi 7 Chip

Friday November 1, 2024 4:04 am PDT by
The iPhone SE 4 that's set to come out early next year is expected to debut Apple's first in-house 5G modem, according to Jeff Pu, an analyst who covers companies within Apple's supply chain. In a research note this week with Hong Kong-based investment firm Haitong International Securities, Pu said Apple is expected to roll out its custom-made 5G modem starting with the next-generation...
ios 18 2 chatgpt plus

iOS 18.2 Beta 2 Shows Siri ChatGPT Limit, Offers 'Plus' Upgrade Option

Monday November 4, 2024 10:54 am PST by
With the second beta of iOS 18.2 that's available for developers today, Apple has further fleshed out the ChatGPT integration that's available with Siri. In the Settings app, there's now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan. The beta includes an Advanced Capabilities section with a "Daily Limit" reading that shows up as...
M3 Pro Max vs M4 Pro Max Feature

Here's How Much Faster M4 Pro/Max Are for Graphics vs. M3 Pro/Max

Friday November 1, 2024 8:04 am PDT by
Apple's new M4 Pro and M4 Max chips are impressively fast in terms of CPU performance, topping the M2 Ultra, but what about graphics performance? The first Geekbench 6 results for GPU performance are now available for the M4 Pro and M4 Max, and the Metal scores reveal some impressive year-over-year gains. Based on the Metal scores that are available so far, the M4 Pro and M4 Max are up to...
imac video apple feature

What to Expect From Apple This November

Friday November 1, 2024 9:40 am PDT by
After a busy October in which Apple announced new Macs and Apple Intelligence launched, the calendar has now turned to November. Below, we outline what to expect from Apple this month as the slower-but-still-busy holiday season approaches. After seeding the first betas of iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 with additional Apple Intelligence features last month, Apple will likely...

Top Rated Comments

Caliber26 Avatar
165 months ago
Don't underestimate the power of Retina.
Score: 13 Votes (Like | Disagree)
soco Avatar
165 months ago
I think their supply being higher this year made it seem like it wasn't selling as well.

Clearly this isn't the case. Blockbuster release as usual. :D
Score: 9 Votes (Like | Disagree)
PhoneI Avatar
165 months ago
I would argue that Apple has kinda saturated the market and your average joe blow is not going to buy the ipad 3, if they have a 2.

I would argue that you are incorrect. There was no iPad 2 pre-orders. Therefore everybody had to wait in line.

We will know soon, but I bet the sales were in the millions.
Score: 8 Votes (Like | Disagree)
Gregintosh Avatar
165 months ago
Apple typically talks about units sold and not shipped, so I am sure they will have some statistics for that.

Maybe they are also waiting for the scalpers to return their hoards of units so that they can report how many actually went out to customers.

It would be kind of dubious to say that they sold 1,000,000 units on day 1 and call that a big success when in reality many scalpers got 10-20 units each and are returning them as the days move on.

My personal estimate is that they sold at least 1 or 2 million on launch day, with most of those being pre-orders.
Score: 5 Votes (Like | Disagree)
JGowan Avatar
165 months ago
I've bought before (iPads 1 & 2) -- but this time I decided the wife and I didn't need to share anymore and got 2 of them on Saturday. We were prepared to leave the store disappointed with a "we're out of that model", but the Apple said "We have every model in stock". $2100 later we left the store.

2 - 64GB Black; Verizon 4G LTE; 1 blue smart cover; 1 red smart cover; 2 AppleCare+ Coverage; 1 huge credit card bill!

Fortunately, we're getting $2200 back from Uncle Sam on our taxes. Thanks, Sam!
Score: 4 Votes (Like | Disagree)
dukeblue91 Avatar
165 months ago
No lines for the "new" ipad 2s/3!

There was no need for lines as they had pre orders and huge amount of stock at the beginning this time around.
Score: 3 Votes (Like | Disagree)