Apple to Stream Live Paul McCartney Concert to iTunes and Apple TV

mccartney itunes concert
Apple today announced that it will be supporting Paul McCartney's new album release with a special free video stream of a live concert on Thursday, February 9 [iTunes Store]. The concert is not only being streamed via iTunes on Mac and PC, but will also be available directly on users' Apple TVs, signaling new efforts by Apple to increase the utility of its set-top box.

To celebrate the release of Paul McCartney's latest album — available now — we're streaming his exclusive performance at Capitol Studios on February 9 at 7 p.m. (PST). Watch the concert on iTunes on your computer, or stream it on your TV using your Apple TV — just choose iTunes Live from the Internet menu.

The Paul McCartney promotion is not Apple's first foray into live streaming via iTunes, as the company has for the past several years hosted an annual concert festival in London. Apple has gradually ramped up its coverage of those concerts to include live video streaming through iTunes and even through an App Store app for the 2011 series.

While users could redirect the video from that app to an Apple TV via AirPlay, Apple's addition of the iTunes Live experience directly on the Apple TV itself for this Paul McCartney concert demonstrates how the company can deliver exclusive content to users' televisions and perhaps ultimately an Apple-branded television set in an easily-accessible manner.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4.1 With Bug Fixes

Wednesday April 16, 2025 10:16 am PDT by
Apple today released macOS Sequoia 15.4.1, a minor update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4.1 comes two weeks after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. According to...

Top Rated Comments

Shrink Avatar
172 months ago
Beatles suck.

Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

There is no arguing taste. I cannot criticize or evaluate current music as I know nothing about it. What little I have heard does not appeal to me - but that means nothing - it's just my taste.

The Beatles wrote music of the time. They were innovators, both musically and technically. Was every song great? Of course not. But their contribution to the development of music is,IMO, undeniable.

As far as Siri lecturing you on being nicer... well...no harm done.:D
Score: 8 Votes (Like | Disagree)
Sweetchilli Avatar
172 months ago
Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.
So how does this effect the functional use of your computer or phone ??? If your not interested ignore it.

1 . The fact you say the Beatles suck brings your credibility into question.
2. If you weren't aware that iTunes is a huge part of apples business for 10 years. And apple tv and it's likely full tv successor, appear to be the next big thing that they are working on. Then you should climb out from under the rock.
3. How is broadcasting a live concert making a political statement ?

:confused:
Score: 8 Votes (Like | Disagree)
Mr. Gates Avatar
172 months ago
Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

Whaaaaaaaa ...????




I would love for you to share with us YOUR taste in music !







You probably like Limp Bisquick or Lincoln Dork
Score: 7 Votes (Like | Disagree)
Benjamins Avatar
172 months ago
hmm Apple testing live broadcast?
Score: 7 Votes (Like | Disagree)
E.Lizardo Avatar
172 months ago
Beatles suck.

What does any of this have to do with selling phones & computers? If they want to be a media company, they have to look politically agnostic to remain appealing as a tech company.

All this makes me want to do is make the switch to a more agnostic platform, for example Android.

This is among many things that could make Apple better by simply removing it.

Is Apple now run by a bunch of moralizing silly philanthropists? What the crap? I just want a functional phone and computer with as little bull attached to it (physically or karmically) as possible. Is Siri next going to break out in song and start lecturing me on how to be nicer? I'll throw it in the trash.

That's the most bizarre post I've seen in a long time.*shakes head*
Score: 6 Votes (Like | Disagree)
JAT Avatar
172 months ago
Is this the strange event in Feb?
Score: 6 Votes (Like | Disagree)