Apple Confirms Acquisition of Israeli Flash Memory Firm Anobit [Updated]

anobitBloomberg reports that Apple has confirmed last month's news from Israel that the company had acquired flash memory firm Anobit. The confirmation came in the form of Apple's standard boilerplate statement used in addressing acquisitions, and did not include details on the purchase or Apple's plans for the company.

Steve Dowling, a spokesman for Cupertino, California-based Apple, said today that the purchase had been made, while declining to elaborate. The statement confirmed a December report from in the Israeli newspaper Cacalist.

“Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans,” Dowling said in a telephone interview.

Apple reportedly paid $400-500 million for Anobit, but neither Apple nor Anobit has confirmed the purchase price.

The report notes that Anobit is currently responsible for a key flash memory controller for the iPad and iPhone, and Apple likely opted to bring the company's expertise in house in order to draw more heavily on the Anobit's expertise, increase efficiencies, and exert greater control over a component important to the functionality of iOS devices.

Update: Bloomberg reports that Apple paid about $390 million for Anobit in a deal that was not finalized until January 6.

Apple Inc. (AAPL) acquired Anobit Technologies Ltd. for about $390 million, paying below the price sought by the Israeli maker of a flash-memory drive part for the iPhone, people familiar with the purchase said.

Negotiations continued for more than two weeks after Israel’s Calcalist newspaper reported Dec. 20 that Apple bought Herzliya-based Anobit for as much as $500 million. Apple finally signed the agreement Jan. 6 to buy the Israeli company, according to two Anobit shareholders, who spoke on condition of anonymity because Apple didn’t want details disclosed.

Popular Stories

iPhone 17 Roundup Feature 2

iPhone Design to Change 'Significantly' This Year

Monday February 17, 2025 7:09 am PST by
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker. In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple 2025 Thumb 1

Two of Apple's Oldest Products Are Finally Getting Updated This Year

Friday February 14, 2025 6:03 am PST by
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products. Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year. Below, we recap rumors about the HomePod mini 2 and AirTag 2. HomePod mini 2 In January 2025, Bloomberg's Mark Gurman said Apple is ...
iPhone 17 Air Front Page Tech 2

'iPhone 17 Air' With Ultra-Thin Design Allegedly Revealed in New Video

Monday February 17, 2025 6:53 pm PST by
YouTube channel Front Page Tech today revealed the alleged design of Apple's widely-rumored "iPhone 17 Air" model, set to launch later this year. "iPhone 17 Air" render created by @zellzoi for Front Page Tech In a video uploaded today, Front Page Tech shared renders depicting what it believes is likely the final design of the "iPhone 17 Air." The device is expected to feature an ultra-thin...
macbook air blue

Gurman: M4 MacBook Air Models to Launch by March 'At the Latest'

Monday February 17, 2025 2:30 am PST by
Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," mirroring the time frame of the M3 MacBook Air launch last year, according to Bloomberg's Mark Gurman. Apple last updated the MacBook Air line in March 2024. Gurman's comments appeared in his latest Power On newsletter, suggesting the reporter is no further forward on learning the exact...

Top Rated Comments

Peace Avatar
171 months ago
Pretty soon Apple is going to make all their components themselves.

Good move Apple.
Score: 11 Votes (Like | Disagree)
pgiguere1 Avatar
171 months ago
I think this means that apple has a true desire to make all of their products flash based - and only flash based - in the coming years. Hopefully this will mean that we will start to see larger capacities at smaller prices, but I hope that Apple doesn't take a cue from the MB Air and start to install flash memory on the motherboard. Hopefully this isn't another step in Apple's attempt to make a machine that is completely closed for the user.

If I'm not mistaken, only the RAM is soldered to the motherboard on the current MBA and the SSD is still user replaceable.
Score: 8 Votes (Like | Disagree)
gnasher729 Avatar
171 months ago
You would think with the amount of cash they have, they would purchase more than just 'a few' small business'.
Why would they? Any acquisition has a huge cost beyond the money paid; the company has to be integrated, you have to make sure everything keeps running smoothly because you don't want the important people in the company jump ship, and so on. Apple is very careful only to buy companies that can directly contribute to improving Apple's business. And there are not many of them.


I gotta wonder how cheap the labor is in Israel to make this a good option.

Or maybe I'm missing something
You are missing something. What counts isn't how cheap the labour is in Israel, but how good their universities are.
Score: 7 Votes (Like | Disagree)
kolax Avatar
171 months ago
This Israeli cool news.
Score: 6 Votes (Like | Disagree)
lilo777 Avatar
171 months ago


No more Sammyflash

You are being naive. Anobit does not make flash and neither does Apple. Merge two companies not making flash memory and you get what? No flash memory. You need FABs for that and only Samsung has those (and spending $5..10 billion dollars annually to update those). Spending $500 million these days just buys you some patents and that's what this purchase is.
Score: 6 Votes (Like | Disagree)
thenerdal Avatar
171 months ago
Heck, Microsoft itself was purchased from another company.

Mrs. Gates (Billy's mom) basically bought her trust fund baby a computer company that wrote the precursor to PC-DOS. Not only that, from her charity activities (she was from one of Seattle's oldest banking families), she knew someone who sat on IBM's board of directors and got Big Blue to look at Sonny Boy's operating system (which would eventually become the primary OS of the IBM PC).

Well, Junior took the ball and ran with it until the EU and US DOJ started poking around for antitrust practices. Mama Gates told Sonny Boy to loosen the purse strings, not be such a tightwad. By this time, he was wise enough to listen to Mom and she was the initial executive director of the Gates Foundation.

Bill Gates is a very important philanthropist, but let's not hide anything. Microsoft had a chance because his mom made some very strategic moves early in her son's professional endeavors.
That's not true.

----------

Unlike Google and Microsoft, they don't need to buy very many things out because they are creative. Microsoft, for instance, bought Office from another company. Google bought Motorola Mobility.[COLOR="#808080"]
Actually, Microsoft didn't buy Office.
Score: 6 Votes (Like | Disagree)