Apple Releases New Santa-Themed Ad for iPhone 4S and Siri
Apple today released a new commercial for the iPhone 4S ahead of the Christmas holiday, showing Santa using Siri to find such information as directions and weather, search for an email with his "naughty or nice" list, and hear an email from Mrs. Claus reminding him to "go easy on the cookies". Finally, Santa asks to check his schedule for the rest of the day, only to find out that he has 3.7 billion appointments.
Apple aired its first iPhone 4S ad
just after the device's debut, and followed that with
three more commercials at the very end of October. Today's new ad marks the first addition to Apple's iPhone 4S ads since that time.
Popular Stories
Next year's iPhone 17 Pro models will reportedly feature a major redesign, specifically centering around changes to the rear camera module, and now new supply chain information appears to confirm the striking change, according to a Chinese leaker.
iPhone 17 Pro concept render
Late last month, The Information's Wayne Ma claimed that the rear of the iPhone 17 Pro and iPhone 17 Pro...
Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie.
The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...
Apple's rumored new iPhone 17 Air model has entered the new product introduction phase (NPI) at Foxconn, according to supply chain sources (via DigiTimes).
The NPI phase transitions a product from concept to mass production, beginning with design validation and prototype testing, followed by supplier qualification and manufacturing process development. Pilot production runs test the...
Apple plans to refresh both the Apple TV and the HomePod mini in 2025 as part of a major push into refreshing its smart home product offerings, reports Bloomberg's Mark Gurman.
In a report on an upcoming Apple-designed Bluetooth and Wi-Fi chip, Gurman says that the chip will be introduced in a new Apple TV and HomePod mini that are "scheduled" for 2025. While there is no exact timeline...
Developers now have access to cloud-based M4 and M4 Pro Mac mini units via MacWeb, a Silicon Valley-based provider of cloud services.
The company has launched three configurations of the new Mac mini, powered by Apple's M4 and M4 Pro chips. Developers and IT teams can rent these machines for tasks ranging from basic development to advanced artificial intelligence modeling, providing an...
With iOS 18.2, Apple added a Categories view in the Mail app, which is designed to organize your incoming emails by type. Categories hasn't been receiving the best response from iPhone users, so we thought we'd check it out.
Subscribe to the MacRumors YouTube channel for more videos.
Mail Categories organizes your email inbox into the following sections: Primary for your most important...
