wolframbestbuy
Specialized search engine Wolfram Alpha, one of Apple's launch partners for Siri, has partnered with Best Buy to deliver shopping results. As a result, iPhone 4S users can now search a number of products and categories from Best Buy's catalog, and get prices and descriptions returned.

From Wolfram Alpha's blog post announcing the feature:

Just in time for the holidays, we’re introducing a new functionality that provides consumers with a unique approach to shopping. By leveraging data from Best Buy’s public APIs, Wolfram|Alpha users will now be able to browse more than 35,000 appliances and consumer electronics products. Wolfram|Alpha’s intuitive natural-language interface helps you hone in on the precise products you need, while its powerful data visualization capabilities give you an innovative overview of any shopping category.

Simply ask Siri "wolfram iPhone 4S" or "wolfram samsung television" and it quickly returns Best Buy shopping results. It's certainly not the easiest way to search Best Buy's website and occasionally returns fairly useless results, but it is another example of the potential uses for the Siri's contextual voice recognition technology.

Top Rated Comments

HiRez Avatar
172 months ago
Am I the only one who's not crazy about this? All of a sudden, Siri is a biased advertising machine. I understand the utility for shopping-related searches could be useful, but right now anything and everything gets funneled to Best Buy. Maybe they add more stores eventually, but who decides who gets priority? Whoever pays Wolfram the most? And are we going to see shopping related things impinge on our other searches? For example, if I ask Siri about "how to make hot chocolate", am I going to be sent to the Swiss Miss web site? If I ask for "car reviews", will I be sent to Chevy or Ford instead of actual reviews? If I ask about "Acapulco", will I get a bunch of travel and airline results? It's not much of a stretch to imagine it sliding that way over time. It could end up so it's not worth separating the signal from the noise, like how now in Google searches, you often end up with 10 pages of "BizDealsPlus" type links instead of what you were looking for.
Score: 6 Votes (Like | Disagree)
locust76 Avatar
172 months ago
"Wolfram 'Lost credibility'"
Score: 6 Votes (Like | Disagree)
autrefois Avatar
172 months ago
Why are some people upset about this? It just pulls the pricing data and pictures from Best Buy. It doesn't even give you a link. I think it's a pretty cool feature, and I can see it expanding in the future.
Saying "Wolfram iPhone 4S Best Buy" and getting results for Best Buy would be a cool feature. The way it is now though sounds like they're going in the wrong direction and crossing the fine line between trying to provide a service and give users info they want, and doing advertising regardless of / in spite of what the user wants.
Score: 3 Votes (Like | Disagree)
rmwebs Avatar
172 months ago
Given that Best Buy have just gone bust here in the UK (less than 2 years after launching), I'm guessing we wont see it working here :rolleyes:
Score: 3 Votes (Like | Disagree)
minivini Avatar
172 months ago
Am I the only one who's not crazy about this? All of a sudden, Siri is a biased advertising machine. I understand the utility for shopping-related searches could be useful, but right now anything and everything gets funneled to Best Buy. Maybe they add more stores eventually, but who decides who gets priority? Whoever pays Wolfram the most? And are we going to see shopping related things impinge on our other searches? For example, if I ask Siri about "how to make hot chocolate", am I going to be sent to the Swiss Miss web site? If I ask for "car reviews", will I be sent to Chevy or Ford instead of actual reviews? If I ask about "Acapulco", will I get a bunch of travel and airline results? It's not much of a stretch to imagine it sliding that way over time. It could end up so it's not worth separating the signal from the noise, like how now in Google searches, you often end up with 10 pages of "BizDealsPlus" type links instead of what you were looking for.
This was my first reaction, as well. Still using the iPhone 4, but will have the next iteration. I have been very interested in Siri, but if it's engine is available for advertising I just completely LOST interest. This feels (to me) like an academic researcher suddenly getting caught taking a money from a corporate entity under the table. Once that credibility is gone, it's gone for good. Even if there's an opportunity to opt out of ad service, I'll always believe the results will be skewed towards corporate backers. Too bad. Siri seemed too good to be true.
Score: 2 Votes (Like | Disagree)
JBaker122586 Avatar
172 months ago
I got that too. I had to say it like "wolf-rum."

I can't get it to understand stuff such as Skyrim or PlayStation 3, and it for other things, like Steve Jobs Biography, it just goes to the wrong thing, like the Wolfram page on Steve Jobs in that case. So not very useful yet.

Because "Wolf-rum" is the correct pronunciation...
Score: 2 Votes (Like | Disagree)

Popular Stories

apple launch feb 2025 alt

Here Are the New Apple Products We're Still Expecting This Spring

Thursday February 20, 2025 5:06 am PST by
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring. There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category. M4...
prioritize notifications ios 18 4

Everything New in iOS 18.4 Beta 1

Friday February 21, 2025 1:08 pm PST by
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions. Subscribe to the MacRumors YouTube channel for more videos. Priority Notifications - Apple Intelligence There is a new Priority Notifications feature that can show you your most...
ios 18 4 ambient music

iOS 18.4 Adds New Ambient Music Feature

Friday February 21, 2025 11:06 am PST by
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing. Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category. You can't choose what's playing from Control Center, but if...
Apple iPhone 16e Feature

Apple Announces iPhone 16e With A18 Chip and Apple Intelligence, Pricing Starts at $599

Wednesday February 19, 2025 8:02 am PST by
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued. The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
iphone 17 pro asherdipps

iPhone 17 Pro Models Rumored to Feature Aluminum Frame Instead of Titanium Frame

Tuesday February 18, 2025 12:02 pm PST by
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models. In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
iPhone 16e Feature

Apple Denies Speculation Surrounding iPhone 16e's Lack of MagSafe

Friday February 21, 2025 8:01 am PST by
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld. Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Generic iOS 18

Here's When Apple Will Release iOS 18.4

Wednesday February 19, 2025 11:38 am PST by
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch. All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches in Europe and Asia

Thursday February 20, 2025 8:55 am PST by
Oppo has launched the Find N5, the world's thinnest foldable phone yet. When closed, the book-style foldable measures 8.93mm. That's less than a millimeter thicker than an iPhone 16 Pro, and thinner than the Honor Magic V3, which was the previous record holder. The device is barely thicker than its USB-C port. Indeed, Oppo has suggested that the obstacle to making it any thinner is now "the...