Apple in Talks to Buy Israeli Flash Storage Company Anobit for Over $400 Million

anobitAs noted by TechCrunch, Calcalist (Hebrew) reports that Apple is considering purchasing an Israel-based company called Anobit for $400-$500 million.

Anobit is a fabless semiconductor company that specializes in flash storage. According to their website:

Anobit provides flash storage solutions for the Enterprise and Mobile markets. It's MSP™ (Memory Signal Processing) technology significantly improves the endurance, performance and cost of flash storage products and systems. Anobit's products are used by world leading flash manufacturers, consumer electronics vendors and storage system providers.

Calcalist reports that Apple already relies on Anobit's technology in the iPhone, iPad and MacBook Air. Apple's interest in the company is related to their ability increase the amount of flash memory storage in a device and improve long term reliability. A Storage-Switzerland article describes the company's MSP technology:

Essentially this means they can detect flash problems in flash cells when they're much older, allowing them to extend the usable life of MLC flash significantly longer than other manufacturers. The net of this ability is Anobit's flash products have much longer endurance than comparable products from other vendors. They claim commercial-grade MLC endurance comparable to that of SLC flash from other manufacturers. Theoretically, this would enable users to replace SLC flash with the more economical MLC products.

A $400-$500 million acquisition price would make Anobit one of Apple's largest acquisitions ever. Prior to that, you have to go back to 1997 when Apple paid $404 million to acquire NeXT, Inc, bringing Steve Jobs back to the company.

Flash memory has been a key component in Apple's products over the past decade. Apple has made strategic bets on Flash storage in the past by pre-purchasing large amounts to ensure a constant supply. Apple's reliance on Flash remains with the ongoing popularity of the iPhone and shift in notebooks to SSD.

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
ipad pro 2024

Gurman: New iPad Pro and MacBook Pro Models With M5 Chips to Launch Later This Year

Sunday March 30, 2025 6:06 am PDT by
Apple's next-generation iPad Pro models with the M5 chip will "launch this year," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said the new iPad Pro models have progressed to an "advanced testing" stage, and he expects mass production of the devices to begin in the second half of this year. If that timeframe is met, the new iPad Pro models could launch...

Top Rated Comments

kalsta Avatar
174 months ago
Prior to that, you have to go back to 1997 when Apple paid $404 million to acquire NeXT, Inc, bringing Steve Jobs back to the company.

Now that was a good deal.
Score: 19 Votes (Like | Disagree)
adder7712 Avatar
174 months ago
Flash storage is stupid. The cloud is the future.

There are certain things that I want to have physically stored. I don't really mind flash storage, I'm just hoping >512GB SSDs are within affordable price.
Score: 15 Votes (Like | Disagree)
cameronjpu Avatar
174 months ago
This move is most likely that Apple can secure flash storage but its more due to the fact that they can now keep their storage prices sky high for the forseeble future. Apple have to be the greediest most extortionate company in the business. They make great products but boy, they are greedy :apple:
All companies are equally greedy (that's the point!). Apple just happens to have products that everyone wants.
Score: 10 Votes (Like | Disagree)
grahamnp Avatar
174 months ago
Flash storage is stupid. The cloud is the future.

Accessing the cloud is slower than HDD access which flash intends to replace. From a performance standpoint, it is a step backward. Also, what happens when you have no internet?
Score: 9 Votes (Like | Disagree)
CplBadboy Avatar
174 months ago
Flash storage is stupid. The cloud is the future.

Yeah it would be if EVeRYONE had access to speedy networks. I think less onboard storage will be the future but ultimately cloud storage has its benefits. They compliment each other well.
Score: 9 Votes (Like | Disagree)
KnightWRX Avatar
174 months ago
With this move and doing their own ARM chip in house, Apple is starting to get very vertical in their supply chain.

Apple still has no manufacturing capabilities. Only design. This is a fab-less company.
Score: 8 Votes (Like | Disagree)