Analysts Bump iPhone Expectations for Apple's Holiday Quarter

152516 apple logoThree-quarters of the way through Apple's holiday quarter, a slew of analysts have increased their calculations of the company's performance, while expecting record iPhone sales on the back of Apple's most successful iPhone launch ever.

Interestingly, Citi analyst Richard Gardner claims to have specifically heard that Apple just last week made a significant boost to its iPhone orders with suppliers, suggesting significant upside for the current quarter.

Our meetings in Taiwan suggest that Apple raised 4CQ11 iPhone orders to suppliers meaningfully just last week. The new iPhone build plan is meaningfully above the low-30’s million figure that we were hearing previously. Given such a significant order increase at this late stage in the quarter, it seems clear that Apple is headed for a meaningful upside surprise on iPhone shipments this quarter.

Other analyst updates include:

- Maynard Um of UBS raised his estimate of iPhones sold on the quarter to 30 million from 28. Um noted that his team believes the 30 million number is still conservative, especially with an iPhone 4S launch in China pending.

- Shaw Wu of Stern Agee raised his iPhone expectations from 26 million to 28 million, though he believes those numbers could run even higher thanks to high demand from Asia.

- William Power of R.W. Baird raised his iPhone estimate to 31.2 million units.

- Mark Moskowitz of JP Morgan raised his iPhone estimates to 28 million units from 25.3 million.

- Mike Walkley of Canaccord Genuity raised his iPhone estimate to 30.5 million from 29 million units, saying "our November checks indicated strong global iPhone sales with Apple share gains versus Android smartphones in the US and Western Europe".

While the iPhone is expected to be a powerhouse this quarter, Power, Moskowitz and Walkley all cut expectations slightly on the iPad.

Apple CEO Tim Cook, on the most recent Apple earnings call in mid-October weighed in with his own expectations, saying his team was "very confident that we will set an all-time record in the December quarter for iPhone sales."

Popular Stories

iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 8 New Features

Tuesday March 4, 2025 3:15 pm PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
iPhone 16 Pro vs iPhone 17 Air Feature

iPhone 17 Air and 17 Pro Max Allegedly Same Size Apart From Thickness

Friday March 7, 2025 2:45 am PST by
Apple's all-new ultra-thin iPhone 17 Air shares the same dimensions as the iPhone 17 Pro Max, with the only difference being in the thickness of the devices, according to the leaker Ice Universe. Posting to their Weibo account, the Chinese leaker today claimed that the iPhone 17 Air and iPhone 17 Pro Max have identical body length, width, screen size, and bezels. "The only difference is the...
Apple Intelligence General Feature

Apple Delays Apple Intelligence Siri Features

Friday March 7, 2025 9:35 am PST by
Apple is delaying some of the Apple Intelligence Siri features that it expected to release in iOS 18, an Apple spokesperson said in a statement to Daring Fireball. Apple says that it is going to take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year.""Siri helps our users find what they need and get things...
Apple MacBook Air hero

Apple Says New MacBook Air Up to 23x Faster Than Intel-Based Model, But Read the Fine Print

Thursday March 6, 2025 1:46 pm PST by
Apple has a staggering marketing claim for the new MacBook Air with the M4 chip. Specifically, Apple says the new MacBook Air is up to 23x faster than the last Intel-based model. However, there are some details in the fine print to be aware of. First, Apple said it compared a new 2025 MacBook Air with a 10-core M4 chip and 32GB of RAM to a 2020 MacBook Air with a quad-core Intel Core i7...
iphone 17 pro asherdipps

iPhone 17 Pro Max Said to Be Thicker to Accommodate Larger Battery

Friday March 7, 2025 2:47 am PST by
Apple has increased the thickness of the upcoming iPhone 17 Pro Max compared to the current generation iPhone 16 Pro Max, claims the Chinese leaker known as Ice Universe. Apple is said to have increased the depth of the iPhone 17 Pro Max to 8.725mm, up from 8.25mm on the iPhone 16 Pro Max, which would be a 0.475mm difference in thickness. The increase "surely means a larger battery,"...
Apple MacBook Air hero

New MacBook Air Quietly Fixes This Decades-Long Design Oversight

Friday March 7, 2025 6:58 am PST by
In a move that probably won't make headlines but should delight detail-oriented Mac users everywhere, Apple has quietly corrected a 26-year-old design inconsistency on its keyboards. The Mute key, a staple on Mac keyboards since the PowerBook G3 'Lombard' debuted in 1999, has finally received a logical redesign on the new MacBook Air with M4 chip. As spotted by iCulture, the key now displays ...
2016 12 inch macbook feature

Apple Introduced Its Most Controversial MacBook 10 Years Ago Today

Sunday March 9, 2025 1:00 am PST by
Apple announced the infamous 12-inch Retina MacBook a decade ago today, an experimental new Mac that was as controversial as it was revolutionary. Apple unveiled the 12-inch MacBook on March 9, 2015, at the "Spring Forward" event in San Francisco, California. The event was primarily focused on the Apple Watch, which was being fully detailed ahead of its launch the following month, so the...
ipad air magic keyboard feature

Everything Apple Announced This Week

Wednesday March 5, 2025 4:03 pm PST by
It's been a busy week for Apple, with new products announced on Tuesday and Wednesday. We're now caught up on what's been rumored for a spring launch, so we thought we'd recap everything Apple came out with this week. Subscribe to the MacRumors YouTube channel for more videos. iPad Air Apple updated the iPad Air on Tuesday, updating it with the new M3 chip. The iPad Air still comes in...
Apple One Apps Feature 2

Apple One's Best Plan Now Includes Two More Perks For Free

Monday March 10, 2025 6:40 am PDT by
Apple One allows you to subscribe to up to six Apple services for one discounted monthly price. There are three Apple One tiers: Individual, Family, and Premier. Over the last month, the highest-end ‌Apple One‌ Premier plan has gained two additional perks. Here is what Apple One Premier already included, for $37.95 per month:Apple Music Apple TV+ Apple Arcade Apple News+ Apple Fitness+...

Top Rated Comments

Sasha-1 Avatar
173 months ago
just got a Galaxy Nexus through my work. Makes the iPhone 4GS look like a kids toy

I went from the 3Gs to Android. Owned the HTC EVO, the G2x and the Nexus S. Finally went back to the iPhone 4S. It's so easy to get caught up in what Android has to offer, but in the end I think the email app is so much better on iOS. The apps are polished and perfect. I don't have the widgets, which I was down to using just a weather widget anyway. Love Siri. The iPhone 4S just has a much better response. It's more fluid and dynamic. Android feels clunky to me. Your milage may vary.
Score: 5 Votes (Like | Disagree)
JHankwitz Avatar
173 months ago
How could so many people fall for the iPhone "S" release cycle?! It is so sad...

I can't figure out what your comment means. How could it be sad that more and more people are equiping themselves with the best technology available on the planet? I purchased an iPhone 4 just a few months ago, and I'm far from sad about it. It's providing me with all I need.
Score: 5 Votes (Like | Disagree)
ForzaJuve Avatar
173 months ago
Raised my expectations

Based on the other analysts estimates I just raised my estimate to 30.49 million, can you add my name to that list if I tell you I am an analyst?
Score: 3 Votes (Like | Disagree)
gnasher729 Avatar
173 months ago
It's almost a guarantee that the stock is going to hit $500 at the minimum and probably $600 by 2013 if not sooner.

That's nonsense. If that was "almost a guarantee" then the stock price would be higher today.
Score: 2 Votes (Like | Disagree)
alphaod Avatar
173 months ago
The 4S makes a great gift for family and friends who live abroad.

How could so many people fall for the iPhone "S" release cycle?! It is so sad...
Fall for what? Maybe I broke my iPhone 4 and it's out of warranty, what do I do? I buy a 4S, not the 4. You're ignorance to the multitude of possibilities someone would buy the 4S is sad.
Score: 1 Votes (Like | Disagree)
brewser Avatar
173 months ago
Man, I hate when they do this because if Apple doesn't sell that many then everyone is disappointed and the stock drops. I hate analysts!
Score: 1 Votes (Like | Disagree)