Kindle Fire Seen Slowing Some Previously-Planned iPad Purchases

With Amazon's forthcoming Kindle Fire tablet staking out a new position at the bargain end of the tablet market with its $199 price tag, some have wondered how significantly the device will eat into Apple's potential iPad sales.

A new survey from RBC Capital Markets and ChangeWave Research now puts some numbers to that impact, revealing that 26% of those surveyed customers who have either already pre-ordered a Kindle Fire or are "very likely" to purchase one have either delayed or put on indefinite hold previously-planned iPad purchases.

kindle fire impact rbc
The survey also reveals relatively strong overall interest in the Kindle Fire, with 5% of survey respondents registering as either having already pre-ordered or being very likely to purchase the device. That compares with 4% of respondents who had indicated similar intent for the original iPad back in February 2010. The tablet market is of course at very different level of maturity now, however, given that Apple's iPad has sparked consumer interest in the form factor.

For its part, Apple has reportedly indicated that it welcomes the arrival of the Kindle Fire, suggesting that yet another Android-based tablet entrant heavily customized to integrate with Amazon's services will further fragment that platform and drive more customers toward the stability of Apple's iOS.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forum: iPad

Popular Stories

iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 18

iOS 18.4 Expected Next Week - Here Are the Release Notes

Friday March 28, 2025 2:01 pm PDT by
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect. There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
Magic Mouse Green

What to Expect From the Magic Mouse 3

Saturday March 29, 2025 10:15 am PDT by
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect. The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design. It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information. Relocated Charging Port While the Magic Mouse switched from...
Foldable iPhone 2023 Feature Homescreen

Six Things to Know About Apple's Upcoming Foldable iPhone

Friday March 28, 2025 3:54 pm PDT by
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things. Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Facebook Feature

Facebook's New iPhone App Feature Turns the Clock Back to 2007

Thursday March 27, 2025 1:59 pm PDT by
In the mid-to-late 2000s, Facebook was all about staying connected with friends and family. However, as the social media platform added new features and grew over time, that core experience began to get drowned out. That changes starting now, according to Meta, which today introduced a new feature that will "bring back the joy" of classic Facebook. Specifically, Meta has redesigned the...
Foldable iPhone 2023 Feature Homescreen

iPhone Foldable Display Said to Feature iPad-Style 4:3 Aspect Ratio

Friday March 28, 2025 3:44 am PDT by
Apple's upcoming "iPhone Fold" will feature a foldable screen with a 4:3 aspect ratio, according to a Chinese leaker who previously leaked the book-style device's display dimensions. The Weibo-based account Digital Chat Station claims that Apple will adopt a "roughly" 4:3 aspect ratio on the inner display in order to achieve consistency between the outer display, as well as to ensure parity...

Top Rated Comments

thetexan Avatar
175 months ago
I don't see why the media keeps comparing the Fire to the iPad. They're very different items that do different things. I own an iPad and I'm going to purchase a Fire because they are different.
Score: 15 Votes (Like | Disagree)
Fazzy Avatar
175 months ago
No matter how much better the iPad is than other tablets, competition is healthy for any Market sector
Score: 15 Votes (Like | Disagree)
Grimace Avatar
175 months ago
What was the N of the survey? If there were only 100 people (per usual with these "surveys") then the whole thing is useless.
Score: 12 Votes (Like | Disagree)
samcraig Avatar
175 months ago
I think it just illustrates that when given a viable option - one where there's a good competing ecosystem - people can make a choice.

As I've maintained - while I love my iPad - many people don't want to shell out 499+ when all they really want is a media consumption device and some email/web surfing. Yes - UI is great on the iPad - but not everyone wants to spend the extra money when (now) there's a choice and one backed by an ecosystem of books, music, video and apps.

I see these stats as obvious. I think the Kindle Fire sells well to those who had no plans on buying an iPad but also those that had no viable choice before Amazon entered the game.

The Nook tablet has better specs - but I still think that they won't do as well as the Fire because B&N doesn't have the same ecosystem.
Score: 10 Votes (Like | Disagree)
supersalo Avatar
175 months ago
And I have a feeling those that are buying a Fire were never going to buy an iPad in the first place.
Score: 9 Votes (Like | Disagree)
Renzatic Avatar
175 months ago
LMFAO. You must be joking.

This is the kind of nonsense you hear from someone who really can't/doesn't/won't understand the whole of the Apple ecosystem. Amazon has nothing to compare to. They have a website, where you can buy em pee threez. Big deal.
I don't think you understand what an "ecosystem" is. Or you do, but you think only Apple has one. Hell, when some people say "Apple Ecosystem", I imagine their eyes glaze over, and they get one of those thousand yard stares that creep everyone out.

I'm already thinking about putting it on my list of overly used big words and phrases people throw around on the internet all the time so they look like they know what they're talking about. It'll be there alongside "innovative" and "relevant".

So you can no longer say stuff like "the Apple Ecosystem is innovative because it collaborates to the objectives of my principals, and is relevant to my chosen preliminary injunction of patent infringements you obviously don't understand. It Just Works. You mad, bro?".

Okay, just to clarify, Amazon and Apple are quite similar in alot of ways. They both host streaming movies, music, books, ect. The only real difference is that Apple uses standalone software, while Amazon hosts their services via a webpage. So no, it's not "just a webpage where you can buy em pee threez". Only an idiot would say something like that, let alone think it.

You're not an idiot...are you?
Score: 7 Votes (Like | Disagree)