Rumors have suggested that Apple has acquired 3D mapping firm C3 Technologies. While much of the early demos showed C3's ability to create realistic looking 3D maps, the company had also been working on both street view and interior views prior to their acquisition.
BrightSideOfTheNews reported in a January, 2011 article that the company was creating street level imagery as well using the same technology:
In addition to 3D maps, C3 also makes awesome street level imagery captured using "an advanced multiple camera system with overlapping viewing angles to capture the entire surroundings in stereo."
Beyond street level views, the company was also offering interior panoramas as shown in this early promotional photo:
SingularityHub noted how C3 created these interior shots:
As well as increasing its geographic range, C3 is expanding into interior settings. With a special camera rig, they can also create a 3D model of the interior of a building using the same photo stitching they use with their aerial or street level maps. Businesses have to request C3 to come in and create such an inside map of their facilities, so don’t expect these 3D indoor maps to become ubiquitous anytime soon. Still, the technology is ready and available, so we’re bound to see at least a few examples in the months ahead.
Obviously, both street-level work and interior shots are particularly resource intensive. In fact, the interior views are said to have required businesses to invite the company in to make create the images. It's not clear if Apple will use the technology to this degree when they release it. At a minimum, however, street view data would be required to make it match up feature for feature with Google's technology which presently powers iOS Maps.
Friday January 17, 2025 2:42 pm PST by Joe Rossignol
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app.
Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
Sunday January 19, 2025 6:58 am PST by Joe Rossignol
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action.
Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
Tuesday January 21, 2025 12:46 pm PST by Joe Rossignol
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model.
The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
Monday January 20, 2025 9:01 am PST by Joe Rossignol
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass.
In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
Sunday January 19, 2025 8:11 am PST by Joe Rossignol
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory.
A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June.
The original AirTag was announced...
Saturday January 18, 2025 10:28 am PST by Joe Rossignol
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr.
The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models:
iPhone 16
iPhone 16 Plus
iPhone 16 Pro
iPhone 16 Pro Max
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
iPhone 14
iPhon...
Sunday January 19, 2025 8:25 am PST by Joe Rossignol
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and it appears the wireless earbuds are coming very soon.
Powerbeats Pro 2 images found in iOS 18 code
In his Power On newsletter today, Bloomberg's Mark Gurman said the Powerbeats Pro 2 are "due imminently." In addition to Apple filing the Powerbeats Pro 2 in regulatory databases last month, Gurman said Apple is...
Thursday January 16, 2025 12:39 pm PST by Juli Clover
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Schmidt says it sees Apple's voice assistant Siri as a "significant development" that could threaten Google's business. I wonder what Schmidt will say about this?
This will not match Google, it will be far superior. The maps will be seamless since they are 3D models. You will be able to run street view as if you were driving down the road. It would be perspectively correct for the lane and direction of travel and it could show custom overlays for turn by turn directions.
Apple will have the single best turn by turn imagery out there.
Another great acquisition by Apple. I still remember when they acquired FingerWorks, i.e., rights to use their multi-touch technologies in their products.
No, if they are doing that imaging and data mining they won't be like the other cars with all the cameras, antennas, etc.
I've seen cars like that in London with no logos on them. We really can't make any assumptions about this stuff. I mean, how many people have seen a Google Streetview car for certain?
The data issue is also a non-issue because nothing is stopping Apple buying in this data from Google or from multiple sources. Big data is a big deal and Google are far from the only player here.
Let's be clear on this, Apple is spending big and they're planning to launch something in this space. We don't know what and we don't know when but if it looks as good as the C3 stuff then we're in for a treat when it hits.