Rumors have suggested that Apple has acquired 3D mapping firm C3 Technologies. While much of the early demos showed C3's ability to create realistic looking 3D maps, the company had also been working on both street view and interior views prior to their acquisition.
BrightSideOfTheNews reported in a January, 2011 article that the company was creating street level imagery as well using the same technology:
In addition to 3D maps, C3 also makes awesome street level imagery captured using "an advanced multiple camera system with overlapping viewing angles to capture the entire surroundings in stereo."
Beyond street level views, the company was also offering interior panoramas as shown in this early promotional photo:
SingularityHub noted how C3 created these interior shots:
As well as increasing its geographic range, C3 is expanding into interior settings. With a special camera rig, they can also create a 3D model of the interior of a building using the same photo stitching they use with their aerial or street level maps. Businesses have to request C3 to come in and create such an inside map of their facilities, so don’t expect these 3D indoor maps to become ubiquitous anytime soon. Still, the technology is ready and available, so we’re bound to see at least a few examples in the months ahead.
Obviously, both street-level work and interior shots are particularly resource intensive. In fact, the interior views are said to have required businesses to invite the company in to make create the images. It's not clear if Apple will use the technology to this degree when they release it. At a minimum, however, street view data would be required to make it match up feature for feature with Google's technology which presently powers iOS Maps.
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Schmidt says it sees Apple's voice assistant Siri as a "significant development" that could threaten Google's business. I wonder what Schmidt will say about this?
This will not match Google, it will be far superior. The maps will be seamless since they are 3D models. You will be able to run street view as if you were driving down the road. It would be perspectively correct for the lane and direction of travel and it could show custom overlays for turn by turn directions.
Apple will have the single best turn by turn imagery out there.
Another great acquisition by Apple. I still remember when they acquired FingerWorks, i.e., rights to use their multi-touch technologies in their products.
No, if they are doing that imaging and data mining they won't be like the other cars with all the cameras, antennas, etc.
I've seen cars like that in London with no logos on them. We really can't make any assumptions about this stuff. I mean, how many people have seen a Google Streetview car for certain?
The data issue is also a non-issue because nothing is stopping Apple buying in this data from Google or from multiple sources. Big data is a big deal and Google are far from the only player here.
Let's be clear on this, Apple is spending big and they're planning to launch something in this space. We don't know what and we don't know when but if it looks as good as the C3 stuff then we're in for a treat when it hits.