Apple has closed New York City's first Apple Store, SoHo, at 103 Prince Street for renovations, and opened a temporary store nearby at 72 Greene Street. The store, while "temporary", has the same look-and-feel of an Apple Store, with Covent Garden-style exposed brick and HVAC.
These pictures, published by Racked, show the inside of the store which is very busy, typical for an Apple Store. Racked has several more pictures of the store as well.
Beyond the cast iron portal, the crowd was thick, huddled around signature blond tables showing Apple's array of electronic goodies. Thoughts of chewy candy were erased, replaced by a deep desire for things digital. The look of this new emporium, where Apple fiends can get their jones on while the main store on Prince Street is remade, is raw and rustic. Imagine a very, very clean warehouse with lots of friendly spirits decked out in identical blue shirts.
Apple hasn't specified how long the SoHo store will remain closed, but with a full-featured Genius Bar and plenty of products on display, the temporary store looks capable of taking care of Apple's customers.
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Wednesday April 16, 2025 11:28 am PDT by Joe Rossignol
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
Thursday April 17, 2025 4:12 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Tuesday April 15, 2025 6:31 am PDT by Tim Hardwick
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update.
Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September.
Below, we recap the key...
This week saw rumor updates on the iPhone 17 Pro and next-generation Vision Pro, while a minor iOS 18.4.1 update delivered not just security fixes but also a fix for some CarPlay issues.
We also looked ahead at what else is in Apple's pipeline for the rest of 2025 and even the 20th-anniversary iPhone coming in 2027, so read on below for all the details on these stories and more!
iPhone 17 ...
Apple TV+ is currently available at a much lower price than usual, but time is running out if you want to take advantage of the offer.
In the U.S., new and qualified returning customers can subscribe to Apple TV+ for just $2.99 per month, for three months. Afterwards, regular pricing of $9.99 per month applies. The offer is available in the Apple TV app, and at tv.apple.com, through April...
...with lots of friendly spirits decked out in identical blue shirts
I don't know where he got this though. In the first pic, there are maybe two blues visible within the huge crowd and only one in the second pic, which seems pretty consistent to what I experience at an Apple Store. They are all usually busy talking to somebody wondering which Mac to buy, while I walk around in despair trying desperately to get eye contact with one of them to let me purchase my stupid iPhone case and get the hell out of there. Don't get me wrong, I love their products and their store and I go visit every time I pass by, but FOR THE LOVE OF ALL THINGS WELL DESIGNED, just give me a frickin place to stand in line so I can stop all this guesswork and rude interrupting.
