Rumors of an Apple-branded television set were revived earlier this year by a former Apple executive, and we've long seen similar claims in the past. The frequency of these rumors, however, seems to be increasing, now with Venturebeat pointing to multiple sources suggesting the same.
Venture capitalist Stewart Alsop who sits on the board of Sonos and was an early investor in TiVo told the site that "he has heard multiple sources throughout Silicon Valley that the Apple television project is underway."
Piper Jaffray analyst Gene Munster also cites component suppliers as well as an internal Apple source to suggest the same -- that Apple is planning on launching a television in the 2012/2013 timeframe. Munster isn't the only analyst who has predicted an Apple television, and we've heard whispers from others.
It seems that momentum is picking up for rumors that Apple is heading into the television marketplace. Yet as recently as 2010, now Apple CEO Tim Cook had said that Apple had no interest in the TV market, but did feel there is "something there" to the Apple TV, Apple's $99 set-top-box. Later that year, Steve Jobs had also outlined the challenges of infiltrating the television industry.
Jobs, of course, had also denied that Apple had any interest in producing an Apple cell phone back in 2003, four years prior to the launch of the original iPhone.
Thursday March 20, 2025 12:01 am PDT by Joe Rossignol
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost.
The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month.
In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Thursday March 20, 2025 2:04 pm PDT by Joe Rossignol
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update.
Below, we recap the key iOS 19 rumors so far.
visionOS-Like Design
In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19.
According to Front Page Tech host Jon Prosser, the Camera app...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro's alleged design via Front Page Tech
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April.
Priority Notifications
If you have an iPhone or iPad that supports...
Thursday March 20, 2025 6:52 am PDT by Joe Rossignol
Is Apple experiencing a "Vista-like drift into systemically poor execution?"
That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
Wednesday March 19, 2025 6:55 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
Thursday March 20, 2025 5:27 am PDT by Tim Hardwick
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar.
Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the...
A few years ago, the American automaker General Motors (GM) announced that it would be phasing out support for CarPlay and Android Auto in its new electric vehicles, in favor of its own software platform. It was a controversial decision, as many drivers who are in the market for a new vehicle consider CarPlay to be a must-have feature.
Looking to capitalize on the situation, one GM...
Tuesday March 18, 2025 9:13 am PDT by Tim Hardwick
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
So what's the point? Just integrating an Apple TV in a TV? Given the rate of change of technology, I prefer my TV to just be a dumb display - it's easy enough to swap $99 external boxes as technology improves, and a lot harder to replace 50+" TV's every couple years.
I'd love to be wowed, but I just can't see where they'd go with this. As others have said, I don't want to replace my giant TV frequently to keep up with computing tech--and even if Apple puts what amounts to an iMac in the back of a big TV, there will always be something better next year.
What would really sell it would be a compelling alternative to the horror of existing TV distribution through cable/satellite and DVRs--but Apple could do that already through the Apple TV box. Again, as others have said, the problem there is completely unrelated to technology: It's destroying and rebuilding the video distribution business model.
I don't really need Angry Birds, Twitter or Facebook on my TV. I'm not sure how I'd control those apps with a seven-button remote anyway. From a couch potato's perspective, I'd want to sit down, open up my entertainment queue, and immediately start watching relevant shows. Apple doesn't need to build a TV to achieve this, they can do it right now with the existing Apple TV hardware.
This is idiotic. They're getting down in the dirt in a commodity business and their software advantage will be minimal. TVs are already simple enough to use.
Meh. I can't see Apple getting into the TV business just for the hell of it. If/when they do, they'd have to offer something that provides a compelling advantage to other TVs and fits in with their larger business model. A TV with a built-in Apple TV won't cut it.
Rumors of an Apple-branded television set were revived earlier this year by a former Apple executive, and we've long seen similar claims in the past. The frequency of these rumors, however, seems to be increasing, now with Venturebeat pointing to multiple sources suggesting the same. 
