Work has begun on Apple's massive new retail store in Manhattan's historic Grand Central Terminal as the company works quickly to try to open the store in time for the holiday shopping season. As noted at last month's approval for the project, Apple will be able to move forward on a very tight construction timetable due to the fact that only minimal changes to the building itself are permitted.
Earlier this month, one MacRumors reader passed along a photo showing the closed off stairway to the former Metrazur restaurant where the Apple retail store is being constructed, suggesting that at least preparatory work was underway to close the restaurant and turn the site over to Apple's contractors.
Another reader has now passed along new photos showing work underway, and while the view from the concourse below the store is primarily of scaffolding and plastic tarps, it is clear that things are moving forward.
We've been told by an employee at Grand Central Terminal that crews have already demolished the kitchen area of the former Metrazur restaurant and are working to turn it into a storage room for the Apple retail store.
In addition, Apple has reportedly indicated that it is planning to open the store in time for the "Black Friday" shopping rush, which falls on the day after Thanksgiving in the United States and represents the kickoff to the holiday shopping season. Black Friday falls on November 25th this year, and Apple is said to possibly be shooting for a grand opening on November 12th, in line with the previously-reported four-month construction timeframe with respect to last month's project approval.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Tuesday February 18, 2025 8:46 pm PST by Joe Rossignol
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.
Apple confirmed that affected employees will continue to work for the...
What a brain-dead idea by Apple. Taking a very historic and iconic terminal in NYC and putting their awful gaudy glass monstrosity-type store there. It is going to look out of place, it is going to be an eye sore for people who visit and commute, and by the way Apple, you already have four stores in Manhattan alone, one just a 10 minute walk from Grand Central. Is this one really necessary?
The only reason they are letting this even go forward is because Apple has more money than they know what to do with, and have forked over obscene amounts of money for this space.
I for one, even being a fan of Apple products, will never visit this store. I travel through Grand Central Terminal everday; this store is going to look SO out of place it is not even funny.
so you joined the site just for that ? great start
