No Apple Media Event on September 7th

Late yesterday, a report broke on Japanese site Kodwarisan claiming that Apple will be holding its annual fall media event on September 7th. Apple for the first time is expected to introduce new iPhone hardware at the event.

115755 march 2nd event ybca

But sources have now flatly denied to the well-connected Jim Dalrymple of The Loop that any such media event will take place on that date.

Reports began to surface yesterday that Apple would hold a special event on September 7 to launch the new iPhone, but that’s not happening.

According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.

Dalrymple is known to have solid sources at Apple, and has occasionally appeared to be an unofficial outlet for the debunking of rumor claims.

Popular Stories

New Things Your iPhone Can Do in iOS 18

20 New Things Your iPhone Can Do in iOS 18.2

Monday December 16, 2024 8:55 am PST by
Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
iphone 16 apple intelligence

Apple Drops Plans for iPhone Hardware Subscription Service

Wednesday December 18, 2024 11:39 am PST by
Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
iPhone 17 Slim Feature Single Camera 2 Redux

Top 5 Apple Products to Look Forward to in 2025

Friday December 20, 2024 2:22 pm PST by
It's looking like 2025 is going to be an important year for Apple, with the company planning to revamp the iPhone, push further into smart home products, and improve Apple Intelligence. There are tons of new products rumored for 2025, including new iPhones, M4 Macs, a smart home command center, and much more. We've highlighted the top five Apple products that will have the biggest impact in...
mac pro creativity

Apple Launched the Controversial 'Trashcan' Mac Pro 11 Years Ago Today

Thursday December 19, 2024 7:00 pm PST by
Apple launched the controversial "trashcan" Mac Pro eleven years ago today, introducing one of its most criticized designs that persisted through a period of widespread discontentment with the Mac lineup. The redesign took the Mac Pro in an entirely new direction, spearheaded by a polished aluminum cylindrical design that became unofficially dubbed the "trashcan" in the Mac community. All of ...
blackmagic vision pro

Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

Monday December 16, 2024 4:17 pm PST by
Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
apple tv 4k yellow bg feature

New Apple TV Rumored to Launch Next Year With These Features

Tuesday December 17, 2024 9:02 am PST by
The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

Wednesday December 18, 2024 2:36 am PST by
Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
elevation lab airtag battery

Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

Wednesday December 18, 2024 10:05 am PST by
Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...

Top Rated Comments

troop231 Avatar
174 months ago
Love two contradicting rumors within 24 hours.

Score: 22 Votes (Like | Disagree)
patrickdunn Avatar
174 months ago
Apple Newton

For ever rumor, there is an equal and opposite rumor.
Score: 22 Votes (Like | Disagree)
saving107 Avatar
174 months ago
I love MacRumors and I get that Rumors is in the name, but these constant contradicting stories that are being posted within hours of each other are starting to wear thin.

$0.02
Score: 9 Votes (Like | Disagree)
Apple... Avatar
174 months ago
STOP CHANGING YOUR MIND!!! :mad:

/rant :D
Score: 9 Votes (Like | Disagree)
Alvi Avatar
174 months ago
I already have a headache, I really want the new iPhone but I have to stop checking my MacRumors feed 10 times a day.
Score: 5 Votes (Like | Disagree)
Nicolas4ever Avatar
174 months ago
: (
Score: 5 Votes (Like | Disagree)