Adobe today announced a new "switcher" promotion clearly designed to take advantage of the significant amount of criticism being levied against Apple's new Final Cut Pro X. The new program offers a 50% discount on either Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5 to current users of Apple's Final Cut Pro or Avid's Media Composer. Certain current Adobe users are also eligible for the promotion.
"We're hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows," said Jim Guerard, general manager and vice president of professional video and audio, Adobe. "At Adobe we've been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we've delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros."
Adobe's switcher program is limited to commercial customers and is valid through September 30th.
Avid has also taken advantage of Apple's issues, once again offering Final Cut Pro users more than 50% off of its Media Composer software, pricing it at $995 compared to the usual $2,295 download price and $2,495 boxed price. The discounted pricing is available for existing pre-Final Cut Pro X users.
We are listening. And one of the things you have clearly said is that you want Media Composer to be more accessible. In response to your feedback, we are extending the cross-grade to Media Composer - through September. Final Cut Pro (excluding FCP X) users can get Media Composer 5.5 at the promotional price of $995 USD. You can order the cross-grade as of next Tuesday, July 5th.
Avid had offered the crossgrade promotion from mid-April through June 17th after Apple took over the Final Cut Pro User Group SuperMeet at NAB to preview Final Cut Pro X, kicking out Avid and other sponsors of the event in order to have the stage for itself. Avid's decision to renew the crossgrade the program through September is clearly an effort to attract Final Cut Pro users disappointed in the official release of Final Cut Pro X.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
Apple today announced its first custom cellular modem with the name "C1," debuting in the all-new iPhone 16e.
The new modem contributes to the iPhone 16e's power efficiency, giving it the longest battery life of any iPhone with a 6.1-inch display, such as the iPhone 15 and iPhone 16.
Expanding the benefits of Apple silicon, C1 is the first modem designed by Apple and the most...
Tuesday February 18, 2025 8:46 pm PST by Joe Rossignol
Apple is permanently closing its retail store at the Northbrook Court shopping mall in the Chicago area. The company confirmed the upcoming closure today in a statement, but it has yet to provide a closing date for the location.
Apple Northbrook opened in 2005, and the store moved to a larger space in the mall in 2017.
Apple confirmed that affected employees will continue to work for the...
Something tells me Apple really doesn't care if they lose the professional market on this one or anything else for that matter. Almost their entire focus is now on the consumer, while ignoring the professional users.
I think a lot of people are missing the impact of these announcements. It isn't that a number of editors are going to switch, because some will. It isn't that Premiere and Avid have or don't have much needed features.
The bigger picture is the perception of Apple's strategy. Right now they are perceived as a pro-prosumer and indifferent to professionals. No matter what the reality is, the perception is not good. When it comes to a brand, perception is reality.
This is a PR nightmare for Apple. I knew it was bad when Conan O'Brien does a skit mocking your new product targeted for a technical industry (no matter how valid it is).
The sharks smell blood.
This is not helping either.
Apple is letting others shape the perception and hence the reality of Apple's own product. This is beginning to spill over into other products.
They need to address this in a meaningful way. Forget about the FAQ page or giving an interview here or there. Steve Jobs needs to have a press conference similar to the iPhone 4 Death Grip. It doesn't need to be as vast as inviting the broad newsmedia, but it needs to be as serious and impactful.
At least for people who said they are switching, it won't hit the wallet quite a hard. Good deal by both companies, especially when you are talking about businesses likely needing to buy several seats.
Adobe today announced a new "switcher" promotion clearly designed to take advantage of the significant amount of criticism being levied against Apple's new Final Cut Pro X. The new program offers a 50% discount on either Creative Suite CS5.5 Production Premium or Premiere Pro CS5.5 to current users of Apple's Final Cut Pro or Avid's Media Composer. Certain current Adobe users are also eligible for the promotion.
Avid has also taken advantage of Apple's issues, once again offering Final Cut Pro users more than 50% off of its Media Composer software, pricing it at $995 compared to the usual $2,295 download price and $2,495 boxed price. The discounted pricing is available for existing pre-Final Cut Pro X users.
