Adobe CTO on Flash's Effect on Battery Life, Apple's Negative Campaigning

152427 flash player installer

In its review of the new 11-inch MacBook Air published last week, Ars Technica noted that the battery life of the machine takes a substantial hit when browsing sites with Adobe's Flash Player enabled, pointing to the prevalence of CPU-heavy Flash ads in use on the Internet.

Having Flash installed can cut battery runtime considerably - as much as 33 percent in our testing. With a handful of websites loaded in Safari, Flash-based ads kept the CPU running far more than seemed necessary, and the best time I recorded with Flash installed was just 4 hours. After deleting Flash, however, the MacBook Air ran for 6:02 - with the exact same set of websites reloaded in Safari, and with static ads replacing the CPU-sucking Flash versions.

The difference has gained much attention due to the MacBook Air's limited battery capacity, the ongoing dispute between Apple and Adobe over Flash, and Apple's decision to ship the new MacBook Air without Flash Player pre-installed, a change coming to all of the company's Mac products.

Fast Company spoke with Adobe Chief Technology Office Kevin Lynch about the MacBook Air news and the broader dispute over Flash, and Lynch argued that it makes perfect sense that displaying Flash content would utilize more battery power than not displaying it. Lynch also claimed that displaying the same content in Apple-supported HTML5 technology would use as much or more battery power than in Flash.

"It's a false argument to make, of the power usage," Lynch explains. "When you're displaying content, any technology will use more power to display, versus not displaying content. If you used HTML5, for example, to display advertisements, that would use as much or more processing power than what Flash uses."

Lynch said several studies have already confirmed Flash's higher battery life, and also argued that HTML5 had far less reliable playback.

Lynch went on to focus on the "negative campaigning" against Adobe's Flash technology, taking aim at Apple for "inciting" the movement, calling Apple's choice to cut off access to Flash content for its iOS users "hurtful" to Adobe and Flash developers and "counter to [Adobe's] values".

"I just think there's this negative campaigning going on, and, for whatever reason, Apple is really choosing to incite it, and condone it," Lynch says. "I think that's unfortunate. We don't think it's good for the web to have aspects closed off--a blockade of certain types of expression. There's a decade of content out there that you just can't view on Apple's device, and I think that's not only hurtful to Adobe, but hurtful to everyone that created that content."

For its part, Adobe is looking at how to accommodate the growing presence of HTML5 content on the Internet, recently offering a demo of a tool that would allow developers to easily port much of their Flash content to HTML5.

Related Roundup: MacBook Air
Related Forum: MacBook Air

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Thursday January 2, 2025 6:45 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
MacBook Air 15 Inch Feature Purple

New MacBook Air Models Coming Soon With These Rumored Features

Thursday January 2, 2025 6:42 am PST by
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Below, we recap rumors about the next MacBook Air models. New Features Expected The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU. Apple already updated the MacBook...
iPhone 17 Slim Feature Single Camera 1 Redux

iPhone 17 Air's Thickness and Price Range Revealed in New Report

Friday January 3, 2025 7:16 am PST by
Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a few purported details. South Korea's Sisa Journal today reported that Apple is aiming for the so-called "iPhone 17 Air" to be 6.25mm thick. If that measurement ends up being accurate, the device would become the thinnest iPhone ever, topping the current 6.9mm record set ...
Generic iOS 18

Here's What's New in iOS 18.3 So Far

Friday January 3, 2025 11:58 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Apple Intelligence General Feature

Here's What's Changing With Siri in 2025

Friday January 3, 2025 2:52 pm PST by
Apple started making Siri more capable with Apple Intelligence features in iOS 18.1 and iOS 18.2, but there are additional Siri updates that are set to come in 2025 with iOS 18 and iOS 19. By this time next year, Siri should be much smarter, if Apple's planned changes live up to what the company says is coming. Features Coming in iOS 18 The best new Siri features haven't been added yet,...
Tim Cook MacBook

Apple CEO Tim Cook Donating $1 Million to Trump's Inaugural Fund

Friday January 3, 2025 1:27 pm PST by
Apple CEO Tim Cook plans to donate $1 million to Donald Trump's inauguration fund, reports Axios. The donation will be a personal donation directly from Cook rather than a donation from Apple. Following Trump's win, Cook congratulated him on social media site X, and in December, Cook had dinner with Trump at Mar-a-Lago. Cook aimed to maintain a relationship with Trump during Trump's first...
maxresdefault

Review: Apple's M4 Mac Mini is the Best Desktop Mac

Friday January 3, 2025 10:47 am PST by
Apple refreshed the Mac mini back in November, adding M4 chips and increasing the base memory. We did a hands-on impressions video at the time, but we thought we'd follow that up with a more in-depth review now that we've had more time to spend with Apple's cheapest desktop machine. Subscribe to the MacRumors YouTube channel for more videos. Priced starting at $599, the Mac mini offers the...
apple vision pro

Apple Vision Pro May Now Be Out of Production

Tuesday December 31, 2024 2:00 pm PST by
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year. In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...