Apple Set to Announce Blockbuster Quarterly iPhone Sales?
Apple is scheduled to announce earnings results for its just-ended fourth fiscal quarter of 2010 on October 18th, and one of the big questions is just how many iPhones the company was able to sell during the three-month period. Apple's highest quarterly iPhone sales to-date came in the quarter ending in March of this year, with 8.8 million iPhones sold. The company's iPhone sales dipped slightly to 8.4 million in the June quarter as a successful iPhone 4 launch in the waning days of the quarter wasn't quite able to offset lagging sales over the majority of the quarter as customers held back in anticipation of the new version.
Fortune takes a look at what Wall Street analysts are thinking as far as iPhone sales for the September quarter, finding a broad range of estimates as supply shortages have led to some uncertainty over just how many iPhones Apple has been able to get out to its customers. Analysts are predicting, however, that Apple will see a record-setting quarter for iPhone sales, with estimates ranging from a low of 10 million to a high of over 13 million. The estimates represent anywhere from 35% to 80% year-over-year growth compared to the 7.4 million iPhones sold in the fourth fiscal quarter of 2009.
Of all its products, none is more important to Apple's bottom line than its smartphone, which generated $5.4 billion in fiscal Q3 -- 40% of the company's total revenue. The iPhone 4, launched three days before the end of that quarter, has been in short supply ever since, making it trickier than usual for analysts trying to estimate sales in advance of Apple's quarterly earnings report.
Averaging analysts' estimates to arrive at a consensus number for the quarter, Apple may be looking at approximately 11.8 million iPhones sold, an increase of 60% year-over-year.
Fortune conducted a similar analysis of iPad sales estimates earlier this week, placing consensus estimates at about 5 million for the quarter, on top of the 3.27 million iPads sold in the launch quarter earlier this year.
Popular Stories
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device.
Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website.
Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50.
We have outlined some examples below:
Device
New Value
Old Value
iPhone 15 Pro Max
Up to $630
U ...
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features.
Notification Summary Changes
Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines.
For...
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number.
The 2024 MagSafe charger was...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip.
Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly).
Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources.
The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs.
Goldman...
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope.
Below, we outline what is new in iOS 18.3 so far.
The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and now further evidence of the wireless earbuds has surfaced.
Powerbeats Pro 2 images found in iOS 18 code
Apple submitted Powerbeats Pro 2 regulatory documents to the U.S. Federal Communications Commission (FCC) in mid-December. The documents were made available to the public this week, and they were spotted by 91M...
