Consumer Preference for iPhone and Android Returns to Neck-and-Neck Race
Market research firm ChangeWave has published the results of a new survey of its professional and early-adopter consumer audience, once again revealing nearly equal preference for the iPhone and Android devices among those planning to purchase a handset within the next three months.
The numbers show a return to the neck-and-neck race between the two platforms that saw the iPhone temporarily grab a
20-percentage-point advantage over Android back in June as customers awaited the launch of the iPhone 4.
Discounting the iPhone 4 blip seen in June, both Apple and Android appear to still be growing at the expense of their competitors, with preference for the iPhone moving from 29% to 38% between March and September while Android saw an increase from 30% from 37%. Interest in Research in Motion's BlackBerry operating system has been halved to 6%, while Windows Mobile has fallen from 5% to 1% and Palm has disappeared from the radar over the same timeframe.
The iPhone continues to top ChangeWave's user satisfaction ratings, with 74% of customers saying that they are "very satisfied" with their handset, a figure that has been relatively stable over the device's entire lifespan. That compares to 65% of Android customers registering as very satisfied, down slightly from some earlier editions of the survey but still much closer to the iPhone than to Palm, BlackBerry, and Windows Mobile, which all find themselves in the 24-32% range for user satisfaction.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent.
A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
Apple is reportedly working on a new Magic Mouse. Below, we recap what to expect.
The two key rumors for the Magic Mouse 3 so far include a relocated charging port, along with a more ergonomic design.
It was briefly rumored that the Magic Mouse 3 would also feature voice control, but that was misinterpreted information.
Relocated Charging Port
While the Magic Mouse switched from...
With the second release candidate of iOS 18.4 that Apple seeded out today, the company finally provided us with release notes that give a full rundown on what to expect.
There's an Apple Vision Pro app, new Apple Intelligence features for notifications and additional language support, plus an Apple News Food feature for Apple News+ subscribers, and several updates that should improve the...
We've been hearing rumors about a foldable iPhone for almost a decade now, but it looks like we might finally see the device come to fruition in 2026. We're going to be waiting many more months for the foldable iPhone, but so far we're hearing good things.
Apple wants to make it creaseless. It's taken Apple multiple years to design a foldable iPhone that it's satisfied with because Apple ...
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance.
Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
