Android U.S. Ad Request Market Share Surges Past iPhone, iPhone and iPod Touch Device Mix Detailed
Mobile advertising firm AdMob today released its March 2010 Mobile Metrics Report, offering a look at trends in the devices and operating systems accessing its extensive ad network. Among the interesting observations in this month's report is evidence of continued growth and diversification of the Android platform. In fact, Android's growth in the U.S. has sent the platform's share of ad request in the U.S. past that of the iPhone by a 46%-39% margin.
On a worldwide basis, the iPhone continues to outpace Android with a 46% share of the ad request market, compared to only 25% for Android. It is also important to note that this specific metric includes only smart phones, and thus does not include ads served to the iPod touch. When looking at all devices capable of accessing AdMob's ad network, the iPhone and iPod touch together grab 38% of the ad request market, more than double that of the nearest competitor on a manufacturing basis, Motorola.
Other interesting data coming out of AdMob's report includes a survey of the various generations of iPhone OS devices accessing its network. The report notes that the iPhone 3GS holds the largest share of iPhone OS devices at 39%, followed by the second-generation iPod touch at 25%. Apple's first-generation devices continue to hang around, however, with the original iPhone and iPod touch each accounting for 2% of the 6.1 billion iPhone OS ad requests received by AdMob in March.
Popular Stories
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and ...
Apple seeded the third beta of iOS 18.5 to developers today, and so far the software update includes only a few minor changes.
The changes are in the Mail and Settings apps.
In the Mail app, you can now easily turn off contact photos directly within the app, by tapping on the circle with three dots in the top-right corner.
In the Settings app, AppleCare+ coverage information is more...
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself.
Here's the case for Apple releasing a truly all-screen iPhone with no...
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed.
Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles."
If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...