NPR and Wall Street Journal Preparing to Launch iPad-Optimized Sites

122721 npr logo

MediaMemo reports that National Public Radio and The Wall Street Journal are preparing to roll out iPad-optimized versions of their websites as the device launches in the U.S. on April 3rd. Similar to sites formatted specifically for the iPhone or other mobile devices, users visiting the publications' sites using an iPad will be automatically redirected to the iPad-optimized version.

While the iPhone and other mobile devices with small screens relative to traditional computers can benefit from streamlined and reformatted versions of many sites' content, Apple intends for the iPad's larger display to be used for a much richer browsing experience. The iPad's lack of support for Adobe's Flash technology, however, means that many sites will not display as they would on a traditional computer supporting Flash. Consequently, publications such as NPR and The Wall Street Journal have turned to Flash-free versions of their sites to varying degrees.

So if all goes as planned, iPad users who want to listen to NPR programming will have a couple choices next month. They can:

- Download a free iPad-optimized version of the broadcaster's popular (two million downloads) iPhone app. Or
- Use the iPad's browser to visit NPR.org, which will detect that it's being viewed with Apple's device and serve up a custom-built site. This means no trace of Adobe's (ADBE) Flash, which is used to power graphics and media on the site.

I've heard about a handful of other big publishers who are altering some but not all of their Web sites to create iPad-optimized versions.

That's what The Wall Street Journal - like this Web site, the Journal is owned by News Corp. (NWS) - is doing, for instance: Visitors to the newspaper's front page will see an iPad-specific, Flash-free page. But those who click deeper into the site will eventually find pages that haven't been converted.

According to Kinsey Wilson, NPR's head of digital media, the publication recently rebuilt its entire site to separate content from design, allowing it to easily tweak the visual presentation for certain platforms. Another aspect in NPR's favor is its limited advertising, reducing the hurdles imposed by the need to work with that Flash-dependent industry.

So while developing Flash-free versions of websites may be reasonable for certain publications with the structure and resources to accomplish the feat, it is by no means an easy solution for the many sites out there currently relying on Flash to display their standard Web content. During a visit to New York City to promote the iPad to publishers, Apple CEO Steve Jobs reportedly argued against the need for Flash, pushing publications toward adoption of other technologies such as H.264 video and JavaScript that are more iPad-friendly.

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...