"Originally, we weren't exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine," he said. "We started to market it that way, and it just took off."
In the past couple of weeks, Apple held a "game day" for select media in which they demonstrated some high profile upcoming games, including Star Wars Trench Run and SGN's Skies of Glory. The platform has already attracted some high profile developers including id Software's John Carmack who believes it could be a serious threat to Nintendo's DS and Sony's PSP.
"I think mid- to long-term it's a significant threat," he says. "I don't carry a DS or a PSP around, but I've got my iPhone everywhere. So if it plays good games, I'm less likely to pick one of the others up. ... I think the stars could align and it could start to eclipse those other systems in terms of unit sales."
In fact, id Software is so positive about the iPhone platform, they are winding down their development of BREW/Java mobile games for other mobile phones in favor of focusing on the App Store. id Software recently ported Doom to the iPhone and has plans on bringing the entire Quake franchise as well as an original Rage-based game to the App Store.
Apple is now recruiting (via AppleInsider) for a game developer with "3-4 years of video game development experience" who has shipped at least one high profile title. Apple did ship one game (Texas Hold'em) for the original App Store launch but has yet not released any other games under their own brand. Apple has also recently hired Graeme Devine a notable game developer who was also the lead designer for Halo Wars. While the purpose of these hires is unclear, it seems Apple is starting to take gaming very seriously.
Wednesday February 19, 2025 8:02 am PST by Joe Rossignol
Apple today introduced the iPhone 16e, its newest entry-level smartphone. The device succeeds the third-generation iPhone SE, which has now been discontinued.
The iPhone 16e features a larger 6.1-inch OLED display, up from a 4.7-inch LCD on the iPhone SE. The display has a notch for Face ID, and this means that Apple no longer sells any iPhones with a Touch ID fingerprint button, marking the ...
Tuesday February 18, 2025 12:02 pm PST by Joe Rossignol
Over the years, Apple has switched from an aluminum frame to a stainless steel frame to a titanium frame for its highest-end iPhones. And now, it has been rumored that Apple will go back to using aluminum for three out of four iPhone 17 models.
In an investor note with research firm GF Securities, obtained by MacRumors this week, Apple supply chain analyst Jeff Pu said the iPhone 17, iPhone...
Thursday February 20, 2025 5:06 am PST by Tim Hardwick
Now that Apple has announced its new more affordable iPhone 16e, our thoughts turn to what else we are expecting from the company this spring.
There are three product categories that we are definitely expecting to get upgraded before spring has ended. Keep reading to learn what they are. If we're lucky, Apple might make a surprise announcement about a completely new product category.
M4...
Wednesday February 19, 2025 11:38 am PST by Juli Clover
Following the launch of the iPhone 16e, Apple updated its iOS 18, iPadOS 18, and macOS Sequoia pages to give a narrower timeline on when the next updates are set to launch.
All three pages now state that new Apple Intelligence features and languages will launch in early April, an update from the more broader April timeframe that Apple provided before. The next major point updates will be iOS ...
Friday February 21, 2025 1:08 pm PST by Juli Clover
Apple finally released the first beta of iOS 18.4 to developers for testing purposes, and while the beta is lacking some of the Apple Intelligence features we were hoping for, there are some notable new additions.
Subscribe to the MacRumors YouTube channel for more videos.
Priority Notifications - Apple Intelligence
There is a new Priority Notifications feature that can show you your most...
Friday February 21, 2025 11:06 am PST by Juli Clover
In iOS 18.4, there's a new Ambient Music option that can be added to Control Center. There are four different sound categories, including Sleep, Chill, Productivity, and Wellbeing.
Each category can be added to Control Center separately, and tapping one plays a random selection of sounds or music from that particular category.
You can't choose what's playing from Control Center, but if...
Friday February 21, 2025 8:01 am PST by Joe Rossignol
Apple has confirmed that its custom-designed C1 modem in the iPhone 16e has nothing to do with the device's lack of MagSafe support, according to Macworld.
Following the launch of the iPhone 16e, there was some speculation online about how MagSafe magnets might have interfered with the C1 modem's cellular connectivity performance, and this was considered to be a potential reason for the...
Thursday February 13, 2025 8:07 am PST by Joe Rossignol
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
The post includes a short video with an animated Apple logo inside a circle.
Cook did not provide an exact time for the launch, or share any other specific details, so...
