App Store Market Worth Nearly $2.5 Billion Per Year?

Mobile advertising firm AdMob has released its July 2009 Mobile Metrics report along with a supplemental presentation in which the company reveals the results of a survey of over 1,100 iPhone, iPod touch, and Android users to obtain data on application usage. The study reveals that iPhone users download approximately 10 applications per month on average with 25% of those being paid applications. iPod touch users download over 18 applications per month on average, with only two of those being paid applications.

111408 application averages 500

The study also found that approximately 50% of iPhone users download at least one paid application per month, while only 40% of iPod touch users do likewise. Users who do download paid applications average approximately five paid downloads per month and spend an average of $9.49 (iPhone) or $9.79 (iPod touch) per month for an average application price of just under $2.00.

Extrapolating the survey data to the estimated user bases of 26.4 million iPhone users and 18.6 million iPod touch users, AdMob suggests that the total App Store market size may be nearly $200 million per month, or approaching $2.5 billion per year. In contrast, the Android market is estimated at approximately $60 million per year.

111409 app store market 500

AdMob's survey method of soliciting respondents via ads within its own network, which serves 7,000 mobile web sites and 3,000 applications, may skew the survey results somewhat by attracting users more likely to be engaged in mobile applications, but the results do still provide an idea of the substantial market for App Store developers and Apple itself.

Related Forum: iPhone

Popular Stories

apple wallet drivers license feature iPhone 15 pro

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Thursday January 2, 2025 6:45 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Below, we outline which U.S. states and territories offer the feature, and additional states that have committed to rolling it out in...
MacBook Air 15 Inch Feature Purple

New MacBook Air Models Coming Soon With These Rumored Features

Thursday January 2, 2025 6:42 am PST by
One of Apple's first product announcements of 2025 will likely be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Below, we recap rumors about the next MacBook Air models. New Features Expected The new MacBook Air models are expected to be equipped with Apple's already-released M4 chip, which has a 10-core CPU and a 10-core GPU. Apple already updated the MacBook...
iPhone 17 Slim Feature Single Camera 1 Redux

iPhone 17 Air's Thickness and Price Range Revealed in New Report

Friday January 3, 2025 7:16 am PST by
Apple is widely rumored to be planning an ultra-thin iPhone 17 model for release later this year, and a new report offers a few purported details. South Korea's Sisa Journal today reported that Apple is aiming for the so-called "iPhone 17 Air" to be 6.25mm thick. If that measurement ends up being accurate, the device would become the thinnest iPhone ever, topping the current 6.9mm record set ...
apple vision pro

Apple Vision Pro May Now Be Out of Production

Tuesday December 31, 2024 2:00 pm PST by
Apple's first-generation Vision Pro headset may have now ceased production, following reports of reduced demand and production cuts earlier in the year. In October, The Information's Wayne Ma reported that Apple had abruptly reduced production of the Vision Pro headset ahead of potential plans to stop making the current version of the device completely by the end of 2024. With the year now...
iPhone SE 4 Thumb 1

'iPhone SE 4' Rumored to Be Named 'iPhone 16E'

Wednesday January 1, 2025 8:31 am PST by
Apple is expected to release a fourth-generation iPhone SE in March, but it has been rumored that the device will have a different name. The device succeeding the third-generation iPhone SE will be named the iPhone 16E, according to a December 13 post from Fixed Focus Digital, an account with over two million followers on Chinese social media platform Weibo. On December 31, another leaker...
aapl logo banner

Apple Broke a 13-Year Hardware Streak in 2024

Wednesday January 1, 2025 1:00 am PST by
For over a decade, Apple has consistently announced all-new hardware product lines, from the iPad in 2010 to the Vision Pro in 2023. But for the first time in 14 years, Apple failed to announce any major new hardware products in 2024, focusing solely on updates and refinements to its existing product lines. While Apple unveiled a large number of significant hardware refreshes in 2024, such...
Generic iOS 18

Here's What's New in iOS 18.3 So Far

Friday January 3, 2025 11:58 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
Tim Cook MacBook

Apple CEO Tim Cook Donating $1 Million to Trump's Inaugural Fund

Friday January 3, 2025 1:27 pm PST by
Apple CEO Tim Cook plans to donate $1 million to Donald Trump's inauguration fund, reports Axios. The donation will be a personal donation directly from Cook rather than a donation from Apple. Following Trump's win, Cook congratulated him on social media site X, and in December, Cook had dinner with Trump at Mar-a-Lago. Cook aimed to maintain a relationship with Trump during Trump's first...