Apple Shooting 3G iPhone Commercial at 5th Avenue Apple Store? [Updatedx5]

170138 IMG 0486 400

Apple's 24-hour flagship 5th Avenue retail store in Manhattan is in the process of shutting down for the night. An unusual move for the 24-hour store. Apple's retail page reflects the temporary shutdown:

Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations.

Employees are telling passersby that a commercial is being shot at the 5th Avenue Apple store. We've been told that Apple's 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch.

According to MacRumors sources, Apple is actually filming a commercial for the upcoming 3G-capable iPhone with filming to occur inside and around the 5th Avenue store.

Updated x 5:

  • TheiLife posts photos of lights are being set up for filming. The site appears to be down, all photos are mirrored here.

  • Logical explanation for 'Anonymous 5+4' boxes (also confirmed by another report that these simply represent walkie talkies). Alternative (humorous) explanation.

  • shirtmkr posts these new photos in the forums (taken at 9:30pm):

    220522 DSC03618 300 220522 DSC03616 300

  • Silicon Alley Insider posts a few of their own photos.

  • First hand account of some of the setup.

  • thechidz reports "I just walked by and they are still shooting and not letting people even cross the street" (~12 midnight). Photos from across the street.
    Related Forum: iPhone
  • Popular Stories

    New Things Your iPhone Can Do in iOS 18

    20 New Things Your iPhone Can Do in iOS 18.2

    Monday December 16, 2024 8:55 am PST by
    Apple released iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. Apple has added a handful of new non-AI related feature controls as...
    apple tv 4k yellow bg feature

    New Apple TV Rumored to Launch Next Year With These Features

    Tuesday December 17, 2024 9:02 am PST by
    The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year. Below, we recap rumors about the next-generation Apple TV. Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and...
    iphone 16 apple intelligence

    Apple Drops Plans for iPhone Hardware Subscription Service

    Wednesday December 18, 2024 11:39 am PST by
    Apple is no longer planning to launch a hardware subscription service that would let customers "subscribe" to get a new iPhone each year, reports Bloomberg's Mark Gurman. Gurman first shared rumors about Apple's work on a hardware subscription service back in 2022, and at the time, he said that Apple wanted to develop a simple system that would allow customers to pay a monthly fee to gain...
    iPhone 17 Pro Dual Tone Feature 1

    iPhone 17 Pro Rumored to Stick With 'Triangular' Camera Design

    Wednesday December 18, 2024 2:36 am PST by
    Contrary to recent reports, the iPhone 17 Pro will not feature a horizontal camera layout, according to the leaker known as "Instant Digital." In a new post on Weibo, the leaker said that a source has confirmed that while the appearance of the back of the iPhone 17 Pro has indeed changed, the layout of the three cameras is "still triangular," rather than the "horizontal bar spread on the...
    elevation lab airtag battery

    Your AirTag's Battery Will Last for Up to 10 Years With Elevation Lab's New TimeCapsule Enclosure

    Wednesday December 18, 2024 10:05 am PST by
    Elevation Lab today announced the launch of TimeCapsule, an innovative and simple solution for increasing the battery life of Apple's AirTag. Priced at $20, TimeCapsule is an AirTag enclosure that houses two AA batteries that offer 14x more battery capacity than the CR2032 battery that the AirTag runs on. It works by attaching the AirTag's upper housing to the built-in custom contact in the...
    Apple TV 4K hero 221018 feature

    Here is Everything New for the Apple TV in the tvOS 18.3 Update So Far

    Tuesday December 17, 2024 6:25 am PST by
    Apple on Monday seeded the first tvOS 18.3 beta to developers for testing. The update will likely be released in January. So far, there are only minor changes for the Apple TV, with one new feature and a few code changes discovered. Below, we outline what is new in tvOS 18.3 so far. Robot Vacuum Support in Home App First, tvOS 18.3 will add robot vacuum support to the Home app on the...
    blackmagic vision pro

    Blackmagic Debuts $30K 3D Camera for Capturing Video for Vision Pro

    Monday December 16, 2024 4:17 pm PST by
    Blackmagic today announced that its URSA Cine Immersive camera is now available for pre-order, with deliveries set to start late in the first quarter of 2025. Blackmagic says that this is the world's first commercial camera system designed to capture 3D content for the Vision Pro. The URSA Cine Immersive camera was first introduced in June, but it has not been available for purchase until...
    iPhone 17 Slim Feature

    'iPhone 17 Air' With 'Major' Design Changes and 19-Inch MacBook Detailed in New Report

    Sunday December 15, 2024 9:47 am PST by
    Apple is planning a series of "major design" and "format changes" for iPhones over the next few years, according to The Wall Street Journal's Aaron Tilley and Yang Jie. The paywalled report published today corroborated the widely-rumored "iPhone 17 Air" with an "ultrathin" design that is thinner than current iPhone models. The report did not mention a specific measurement, but previous...