Fortune interviews Apple's Vice President of Hardware Product Marketing, Greg Joswiak, about the iPod and the iPhone.
The article covers Apple's marketing and research focus over the years, and does reiterate that Apple will likely be using a digital-signature approach to the upcoming iPhone software developer kit.
One of the things Steve talked about in his open letter is something Nokia's doing, which is requiring a digital signature. That way if there's something wrong with an application, you have a way to track it back to where it came from.
Joswiak also claims that one of the main advantages Apple has over their competitors is looking ahead to the future:
Our competitors tend to put the cross hairs on where we are now, and by the time they come up with a product that tries to match where we are now, were beyond them. Were one or two generations beyond, moving faster than they are.
Tuesday November 5, 2024 5:02 am PST by Tim Hardwick
Apple News is providing Live Activities support for the 2024 U.S. presidential election, allowing iPhone and iPad users to track electoral results in real time directly from their Lock Screen.
The feature is rolling out for U.S. users over the course of Election Day, November 5, providing continuous updates of the electoral count. So if you're interested, you don't need to repeatedly check...
Monday November 4, 2024 10:54 am PST by Juli Clover
With the second beta of iOS 18.2 that's available for developers today, Apple has further fleshed out the ChatGPT integration that's available with Siri. In the Settings app, there's now a section that shows the ChatGPT daily limit, and offers an option to upgrade to the paid ChatGPT Plus plan.
The beta includes an Advanced Capabilities section with a "Daily Limit" reading that shows up as...
Thursday October 31, 2024 9:42 am PDT by Tim Hardwick
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
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Monday November 4, 2024 12:34 pm PST by Juli Clover
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about.
Find My
Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
We're officially in the month of Black Friday, which will take place on Friday, November 29 in 2024. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Monday November 4, 2024 2:36 am PST by Tim Hardwick
Apple's fall 2024 Mac announcements have included new iMac, Mac mini, and MacBook Pro models, all of which debuted with variants of Apple's M4 chip. Apple intends to update the rest of its Mac lineup with M4 series processors over the next 12 months, which will make it the first time that Apple has used the same chip generation across all of its Macs.
This means we can expect new M4...
Thursday October 31, 2024 7:06 pm PDT by Joe Rossignol
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
