Porsche's chief designer Michael Mauer told the Financial Times that the luxury car maker remains committed to offering CarPlay Ultra in future vehicle models, but he did not share a timeframe for availability or disclose any other details.
Porsche was on Apple's list of automakers committed to offering the next generation of CarPlay, now known as CarPlay Ultra, when it was first announced in June 2022. Porsche went on to preview what CarPlay Ultra would look like in its vehicles in December 2023, but it had not provided a further update on its plans until now.
Launched last month, CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust the color scheme. The connected iPhone provides app-related data, while the vehicle provides driving data like current speed, and other info like tire pressure.
The report also listed some automakers that said they have no plans to offer CarPlay Ultra, including Mercedes-Benz, Audi, BMW, Volvo, Polestar, and Renault.
Earlier this month, a spokesperson for Polestar had told MacRumors that it looked forward to "bringing the next generation of CarPlay to cars in the future," but the Financial Times report said otherwise, so they might not be planning to offer it after all.
With the launch of iOS 26 and HomePod Software 26, Apple is adding support for Crossfade, an Apple Music feature that improves transitions between songs.
Beta testers who have the second HomePod Software 26 and iOS 26 betas now have an option to enable Crossfade. The toggle is a little bit hidden, but it can be found by opening up the Home app, going to Settings, tapping on a person's name, and choosing Apple Music.
Crossfade timing can be set anywhere from one second to 12 seconds, so users can adjust the fade in and fade out period for song transitions. When Crossfade is toggled on, the volume of the song that's ending will lower gradually, while the volume of the song that's coming on will increase. It is designed to prevent silence gaps between songs.
Crossfade is an Apple Music feature, so an Apple Music subscription is required to use it. It has been an option on the iPhone, iPad, and Mac for some time now, but Apple didn't bring it to the HomePod until now.
Apple Music in iOS 26 and iPadOS 26has a new AutoMix feature that replaces Crossfade. AutoMix goes beyond simple crossfading, and it uses time stretching and beat matching for a DJ-like song transition experience.
The HomePod 26 software also includes a new feature that allows you to select a Wi-Fi network to connect to, something that wasn't an option before.
If you own an iPhone or iPad with a USB-C port, the port can be used to charge AirPods, an Apple Watch, or even another iPhone, which is handy for times when you don't have a spare charger or power outlet available. Here's how it works.
If your AirPods or Apple Watch run out of battery while you don't have access to a charger, you can use the battery in your iPhone or iPad for a little extra juice rather than carrying around an additional battery pack.
Additionally, if you plug an iPhone 15 or newer into another iPhone 15 or newer, the two devices will communicate with one another, determine which iPhone has the lower battery, and transfer power in the direction that needs it most. So if your iPhone has a very low battery and a friend's iPad/iPhone has a full battery, you can plug your iPhone into your friend's device and they can provide you with some juice to hold you over until a more practical charging solution arrives in your midst.
If your friend has a USB-C Android phone, if the device has USB Power Delivery support and you connect your power-hungry iPhone to it, the Android device will also be able to provide battery power. However, if the Android phone does not have USB PD, the results are likely to be inconsistent, and there's no way to predict which phone will be the charger and which will get the charge.
What You Need
You'll need an appropriate cable for the job, depending on what you want to charge. You'll need a Lightning to USB-C cable for older-generation AirPods with a Lightning port, or a USB-C to USB-C cable for AirPods with a USB-C Charging Case. For Apple Watch, you'll need a dedicated USB-C charging puck.
Unfortunately, when charging another device with an iPhone 15 or newer, the charge is limited to 4.5W. That's appropriate for small devices like the Apple Watch, but not so much for another iPhone. In other words, expect slow charging speeds when using iPhone to iPhone charging functionality.
One more thing – despite persistent rumors, you still can't charge your AirPods by placing them on the back of a MagSafe-enabled iPhone. Apple is said to have been developing this kind of reverse wireless charging for years, but the feature hasn't made it to market. For now, using a USB-C connection remains the most practical and reliable way to top up your AirPods or other accessories on the go.
Samsung's upcoming AR/VR headset will feature more advanced displays than Apple's Vision Pro, according to a new supply chain report from The Elec that reveals key specifications and sourcing strategies.
Samsung is preparing to launch its first extended reality (XR) headset later in 2025, and it will reportedly contain displays that surpass the resolution of Apple's Vision Pro. The Elec claims that the device will use 1.3-inch OLEDoS (OLED on Silicon) microdisplays with a pixel density of approximately 3,800 pixels per inch (PPI).
In comparison, the Vision Pro uses 1.42-inch OLEDoS panels from Sony with a pixel density of 3,391 PPI. The increase in pixel density will likely represent a significant improvement in visual clarity over the Vision Pro. Despite having a slightly smaller panel, which could reduce the field of view, Samsung's headset should be able to deliver sharper visuals.
The Vision Pro was the first mainstream consumer device to adopt OLEDoS microdisplays. OLEDoS technology allows for extremely high resolution in compact form factors, making it particularly suitable for immersive virtual reality applications.
Samsung is apparently reviewing plans to source OLEDoS panels from both Sony and Samsung Display, with Sony currently acting as the main supplier. While Sony is recognized for its expertise in microdisplay manufacturing, it has limited its production capacity and previously declined Apple's request to expand output for the Vision Pro. Sony's focus remains centered on its entertainment business, and it is reportedly cautious about committing additional resources to its display operations.
Best Buy this week kicked off a new sale called "Member Deals Days," which is full of deals that are exclusive to those who have a My Best Buy Plus or Total membership. The sale will run through Sunday, and new deals are set to appear every day of the event.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
If you don't have a My Best Buy Plus or Total membership, you can sign up for one directly from Best Buy's website. Prices start at $49.99 per year and include perks like free two-day shipping, exclusive access to select deals, and more.
Categories with major discounts in this sale include home theater, computers, tablets, video games, headphones, smart home, wearables, smartphones, and more. There aren't many big Apple discounts this time around, but you can find steep discounts on big ticket items like TVs and gaming monitors, which we've rounded up below.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
Interested in hearing more about the best deals you can find in 2025? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!
According to a 9to5Mac report this week, citing reliable sources, Apple is now planning to release the AirTag 2 in September or later this year. If so, the updated accessory could be announced at the iPhone 17 event in less than three months from now.
The report also said that iOS 18.6 beta code hints at the upcoming software update being compatible with the AirTag 2, when it is released.
Finally, the report said that the AirTag 2 will provide alerts for both low and very low battery levels. You can already see if the current AirTag's battery level is low in the Find My app, but it sounds like there will now be two tiers of alerts.
9to5Mac speculated that this change could hint at the AirTag 2 featuring a rechargeable battery. However, in a November 2024 edition of his Power On newsletter, Bloomberg's Mark Gurman said the next AirTag would "certainly not" be equipped with a rechargeable battery, suggesting that Apple will stick with a replaceable battery.
In that same newsletter, Gurman said that Apple was aiming to release the AirTag 2 around the middle of 2025, which sounded more like June or July. So, if 9to5Mac is accurate about the accessory's launch timeframe now being September or later this year, then customers will have to wait a little longer for it than expected.
Whenever it launches, the AirTag 2 is rumored to feature up to 3× longer item tracking range compared to the current AirTag. Gurman expects the AirTag 2 to look similar to the current model, but he said the built-in speaker will be more difficult to remove, which would make it harder to covertly stalk people with the accessory.
Apple released the current AirTag in April 2021, so it is now more than four years old. It debuted at an event alongside the iMac with the M1 chip, the iPad Pro with the M1 chip, a new Apple TV, and a purple color for the iPhone 12 and iPhone 12 mini.
Apple today announced that it has updated its Sports app with support for tennis, in time for the ongoing Wimbledon tournament.
Tennis fans can view live scores for Grand Slam and 1000 tournaments, and track current and previous men's and women's singles matches.
Apple Sports supports the Live Activities feature, and that extends to tennis scores. This means you can view live tennis scores at a glance on an iPhone's Lock Screen, and in the Dynamic Island on the iPhone 14 Pro and newer.
The app has also gained a revamped "Home" section. Apple says matchups and events are now grouped by league, and there are expanded controls for fans to order them how they prefer. Favorite/starred teams always appear at the top.
Last, you can now view pitcher and batter matchups at the top of every scoreboard.
Launched in February 2024, the Apple Sports app shows scores, stats, standings, upcoming games, and more for a variety of leagues. The free app is currently available on the iPhone only, in the U.S., the U.K., and Canada.
Xiaomi has filed a trademark for a second-generation custom chip called the "XRING 02," signaling that the company is proceeding with its in-house silicon roadmap mirroring Apple's transition to its own custom chips.
Xiaomi's new filing, first reported by Wccftech and verified via China's TianYanCha trademark database, suggests that development of the XRING 02 system-on-a-chip (SoC) is now underway. The move follows the company's announcement earlier this year of the XRING O1, its first custom processor built with a 3-nanometer process, which debuted in the Xiaomi Tablet 7 Ultra.
Xiaomi openly said that it had looked to Apple as a benchmark for its hardware ambitions and vertical integration across its ecosystem. The company said it had asked itself:
We also want to become one of the top chipmakers, with our phones targeting iPhones, can our chips also be compared against those of Apple's?
The new XRING 02 trademark is one of several filings made by the company in recent weeks. Others include the XRING T1 and XRING 0. Xiaomi likely seeks to build a family of custom processors for use across device categories, similar to Apple's use of the A-series, M-series, and S-series chips in iPhones, Macs, and Apple Watches.
Apple is facing mounting resistance from automakers over CarPlay Ultra, the next-generation version of its CarPlay software system for vehicles that was announced last month.
A new (paywalled) Financial Times report claims several major brands are walking back their earlier commitments to support the upgraded dashboard software. German luxury manufacturers Mercedes-Benz and Audi have both distanced themselves from the system, along with Volvo, Polestar, and Renault.
It's a major retreat from Apple's 2022 announcement, which originally named 14 automakers as future CarPlay Ultra partners, including all of those mentioned above.
CarPlay Ultra goes far beyond traditional CarPlay by taking control of the entire dashboard experience. The system displays vehicle information like temperature, speed, and fuel levels alongside iPhone apps, creating what Apple calls "a unified and consistent experience across all the driver's screens."
Mercedes-Benz had previously expressed reluctance to cede dashboard control to Apple. Now other premium brands are following suit, citing concerns about maintaining their own software experiences and revenue streams from in-car services. From the report:
Some companies have found Apple's foray into driver screens as over-reach. One executive at Renault, which is developing a vehicle mainly controlled by software with Google and Qualcomm, said the French carmaker told Apple: "Don't try to invade our own systems."
As for other car brands that were included in Apple's original 2022 list, Jaguar Land Rover said it was still evaluating the system, while Ford and Nissan along with its Infiniti brand said they had no information to share about future implementation.
BMW – which was not named in Apple's original list of partners – said it would integrate the existing Apple CarPlay with its new design, but not CarPlay Ultra, according to FT. Meanwhile, Audi said its focus was to offer drivers "a customized and seamless digital experience," so it would not use CarPlay Ultra, though the standard version was available on its vehicles.
The pushback comes despite standard CarPlay's overwhelming popularity – Apple claims 98% of new US cars include standard CarPlay, with drivers using it over 600 million times daily.
Currently, only Aston Martin offers CarPlay Ultra in production vehicles. Hyundai and its Kia and Genesis cars remain committed partners, while Porsche plans future support. Other originally announced brands like Ford and Nissan have provided no updates on their CarPlay Ultra plans.
Despite the walk-backs, Apple told FT that more carmakers using CarPlay Ultra are on the way. "We're collaborating closely with automakers to provide the best of iPhone and the best of the car and this work takes time," Apple said.
Apple is expected to release new iPad Pro models powered by its latest M5 chip later this year, and both Samsung Display and LG Display have reportedly begun mass production of the devices' OLED panels in preparation.
For last year's iPad Pro models which debuted OLED displays, Samsung handled supply for the 11-inch panels, while LG dealt with the 13-inch panels. This year, ZDNet Korea reports that the two manufacturers will share supply for both panel sizes, likely as a result of Apple's efforts to diversify its supply chain.
The change is also likely related to Apple's need to deepen OLED adoption across its suppliers. Reports suggest plans to introduce OLED panels for the iPad mini in 2026 and the iPad Air in 2027.
Aside from OLED displays, last year's M4 iPad Pro models adopted a thinner and lighter design, support for the new Apple Pencil Pro, and more. This year, the iPad Pro will likely receive a much smaller update, with no major upgrades rumored beyond the M5 chip, which will be manufactured on TSMC's more advanced 3-nanometer process technology for performance and efficiency improvements.
The only other potential change that's been rumored is for the Apple logo on the back to switch to a landscape orientation rather than a portrait orientation. That would make the Apple logo upright when the iPad is in landscape mode, such as when it is used with a keyboard.
Back in March, Bloomberg's Mark Gurman said the new iPad Pro models could launch around October this year. For reference, the M4 iPad Pro models launched in May of 2024.
If you've been following iPhone 18 Pro reports recently, you'll know that there are two competing rumors from usually reliable sources about how Apple plans to integrate Face ID into the display, and both of them likely affect the fate of the Dynamic Island – and in turn the overall look of the display itself.
Last month, The Information's Wayne Ma said that the iPhone 18 Pro and iPhone 18 Pro Max would have "only a small hole cutout in the top-left corner to accommodate the front-facing camera."
Unless Apple opts to still periodically display the familiar pill-shaped interface element in its iOS 27 software, Ma's wording suggests that the devices might not have a Dynamic Island at all. Taking Ma's report as a cue, developer Filip Vabroušek has helpfully attempted to visualize what such an iPhone 18 Pro model could look like (see below – and ignore the iOS version shown).
Concept render of iPhone 18 Pro with top-left cutout (credit: Filip Vabroušek)
All well and good, you might think. However, Counterpoint Research VP Ross Young this week lobbed a grenade into Ma's settled territory by claiming that the iPhone 18 Pro will still have some visible Face ID elements.
For this reason, Young believes that the devices will still have a Dynamic Island, albeit a "smaller" version compared to the one on the iPhone 14 Pro through iPhone 16 models. Vabroušek has again stepped in to give us a peek at this alternative implementation.
Concept render of iPhone 18 Pro with smaller Dynamic Island (credit: Filip Vabroušek)
Bloomberg's Mark Gurman has also said that Apple will shrink the size of the Dynamic Island on at least some iPhone models launching next year, so there are now multiple sources who believe that iPhone 18 models will still have a smaller Dynamic Island rather than only a front camera hole.
So there you have it: two rival interpretations of what the iPhone 18 Pro's display could look like. It's quite a big deal for anyone who plans to upgrade their iPhone next year, considering how much time we spend staring at the screen.
As for the 20th anniversary iPhone, due in 2027, Young's roadmap also threw a spanner in the works by refuting claims by the likes of Gurman that it will be the first iPhone with a truly uninterrupted display with no cutouts.
Young now believes that the first iPhone with both under-screen Face ID and an under-screen front camera will be released all the way in 2030, suggesting that a truly all-screen iPhone remains a full five years away.
Image Playground is Apple's image generation app that launched last year. Most people may not have a lot of use for the cartoonish images that it produces in iOS 18, but you're going to want to take another look at it in iOS 26 because Apple has improved its algorithms.
People look more natural in the images generated by the app, with more realistic eyes and more variation in hair that better matches sample photos.
As a quick recap, Image Playground lets you type in any phrase to generate an image in one of three non-realistic styles. You can also select pre-determined scenes and props that Apple suggests, and generate images featuring your friends and family. It's these images where you will see the biggest difference in iOS 26, because the content generated based on images of people has changed quite a bit.
Animation
In iOS 18, photos generated using the Animation style have blunt hair with little variation, lots of contrast, and unnatural looking faces, but in iOS 26, features are softer, hair is more varied, and it has more flow. Clothes also look more natural, though Image Playground doesn't often bother matching outfits.
iOS 18.6 image in middle, iOS 26 image on right
Image Playground's Animation style in iOS 26 seems to take more liberty with image backgrounds, pose, and body shape, and it's better at small details like specific eyebrow shape.
iOS 18.6 image in middle, iOS 26 image on right
Sketch
With the Sketch style, Image Playground is again better at matching facial expression, features, and hair style. The image on the right looks more like MacRumors videographer Dan Barbera than the middle image.
iOS 18.6 image in middle, iOS 26 image on right
Illustration
Illustration has some of the same characteristics as Sketch, better capturing colors and inventing better backgrounds.
iOS 18.6 image in middle, iOS 26 image on right
Animals and Landscapes
The changes to Image Playground can also be seen in images of animals, food, places, and more, in all three built-in styles.
iOS 18.6 image in middle, iOS 26 image on right
Emotions
Image Playground seems to be better at reflecting emotion, too. For this image, the modifier "sobbing" was added to the image. It didn't quite show tears, but there is more emotion in the iOS 26 face on the right. There's even a dedicated "Expressions" menu, with options that include laugh, happy, mad, sad, shocked, thinking, thumbs up, and thumbs down.
iOS 18.6 image in middle, iOS 26 image on right
ChatGPT Integration
ChatGPT image generation capabilities are included in Image Playground in iOS 26, so there are an expanded range of styles to choose from. There are a few suggested options, including anime, oil painting, vector, print, and water color styles, all of which use ChatGPT rather than Apple's capabilities to create the image.
Anime, oil painting, and water color styles in Image Playground
The output is similar to what you get if you use ChatGPT 4o for image generation, and you can make those cute anime-style images that have been floating around the internet.
ChatGPT's anime-style output in Image Playground
There's also an open-ended "Any Style" option to create images with ChatGPT, and that adds more range to what's possible with Image Playground. ChatGPT can essentially mimic any style that you ask it to, and it can generate realistic images, which is not something that Apple's image generation technology does.
A "realistic" image of a bird on top of a cat's head.
As with standard Image Playground image generation, you can make a text-based request or upload an image to ChatGPT and ask it to use that as the basis for an image. Images that you upload and text requests can be combined.
Creating images with ChatGPT uses up tokens, and if you have a free account, you probably won't be able to create more than one or two images. Taking advantage of ChatGPT image creation features in Image Playground beyond that requires a paid account.
Genmoji
Image Playground in iOS 18 does not support creating Genmoji, and that's a separate feature located in the Messages app. In iOS 26, you can use Image Playground for Genmoji.
Genmoji is a style that you can select, and choosing it opens up an interface where you can choose an emoji or multiple emoji to customize. One of the new Genmoji features in iOS 26 is the option to combine emoji to make new emoji rather than starting from scratch with a character, and this capability is available in Image Playground in addition to the Messages app.
You can tap multiple emoji to create a new one, or choose an emoji and then add text-based descriptions to make tweaks. There is no option to use photos for Genmoji. The Genmoji that you make are added to your emoji keyboard and they can be used in Messages.
Labeling
When you send someone an image generated with Image Playground in iOS 26, like over AirDrop, it is labeled as a generated image in the file name.
Nomad today announced the launch of the Leather Mag Wallet for iPhone, which includes an integrated Tracking Card that works with Apple's Find My app.
The Leather Mag Wallet attaches to the back of a MagSafe iPhone using a magnetic connection, and it serves as an alternative to Apple's own Leather Wallet with MagSafe. Nomad made the wallet from vegetable-tanned Horween leather that will develop a unique patina over time.
Nomad's Mag Wallet is able to hold up to four standard credit cards, and it connects to Find My so if it comes off of the iPhone and is lost, it can be found with the Find My app. Find My network integration is included, so if you are out of range, it will be able to connect to Apple products owned by others to relay its location. Find My also includes features for playing a sound and getting a notification when the wallet is left behind.
There is a rechargeable battery inside and the Mag Wallet can be charged using any Qi or MagSafe charger. The battery lasts for up to five months. The wallet can be attached to any MagSafe iPhone or iPhone in a MagSafe case, and it comes in black and brown colors.
Several of Apple's iCloud services are experiencing issues at the current time, with the System Status page reflecting problems with iCloud Mail, iCloud Storage Upgrades, iCloud Web Apps, iWork for iCloud, and Photos.
iCloud Web Apps and iWork for iCloud are both listed as having an outage at the current time, and Apple says that some users may be experiencing problems.
The other services are shown with a yellow "Issue" warning, but they have the same note about some users experiencing problems with the service. The outages have been ongoing since 2:36 p.m. Eastern Time.
Update 5:53 p.m. ET: Apple added Find My and iCloud account sign in to the list of services experiencing problems.
Update 6:41 p.m. ET: The Find My issue has been resolved, but the other services are still having issues.
Apple today updated its Invites app, adding a new event background options for customizing the look of event invitations that are sent out. Apple says that the added background options are ideal for planning a pool day, drinks with friends, or a watch party for the big game.
There are several new backgrounds in the "Photographic" section, including clouds, a lime slice in soda water, lemon slices in punch, a frosty beer, watermelon slices, a pool inner tube, a disco ball, orchid flowers, bamboo shoots, a zoomed in shot of a chrysanthemum, a colorful set of pickleballs, tennis balls, footballs, soccer balls, basketballs, golf balls, a beach with clear water, a green bokeh background, brocade fabric, grass, colorful flowers, rainbow sparkles, a multi-colored light pattern, and champagne glasses.
Apple launched the Invites app back in February, and this is the second update the app has received. In May, Apple added the option to include links in event invitations.
Invites is an event planning app that supports creating custom invitations with unique background images, fonts, and relevant information like directions and the weather. It also has easy-to-use event managing and RSVP tools.
While Invites is free, it is an iCloud+ service, so an iCloud+ subscription is required to create an event. iCloud+ plans are priced starting at $0.99 per month, and they include additional iCloud storage and features like Private Relay.
Though an iCloud+ subscription is needed for creating an event, anyone can RSVP to an invitation, including those without iPhones.
Apple today provided developers with new beta firmware for the AirPods Pro 2 and AirPods 4, with an 8A293c version number. The firmware is only available to developers at the current time, and a device running iOS 26, iPadOS 26, or macOS 26 is required to install the update. This is the second beta so far.
The new firmware adds several features that Apple is debuting alongside iOS 26, iPadOS 26, and macOS Tahoe.
The AirPods Pro 2 and AirPods 4 support improved audio quality for phone calls and video calls, plus studio-quality audio recording for interviews, podcasts, and videos. There's also an option to use the AirPods as a camera remote with the Camera app to take photos or start a video recording.
With the latest updates, Apple added a firmware update installation option that's available from the AirPods settings interface when the AirPods are connected to an iPhone, iPad, or Mac.
Some of the iPhone users who received the push notification have complained about it across the MacRumors Forums, Reddit, X, and other online discussion platforms.
"As far as I can tell, Apple is now just sending me ads to my screen now as push notifications, something I hate with an absolute passion and disable across the board in every app that tries this," said one person who received the notification.
Some people are especially upset about receiving a push notification ad through the Wallet app because it is a very important app for personal finances, so simply turning off notifications for the entire app is not a feasible solution.
Worse, Apple seems to be ignoring the guidelines that apply to App Store apps. The company says push notifications should not be used for promotions or direct marketing purposes unless users have explicitly opted in to receive them for said purposes.
The full text of Apple's guideline:
Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them via consent language displayed in your app's UI, and you provide a method in your app for a user to opt out from receiving such messages.
Apple did not immediately respond to our request for comment.
Apple has been heavily promoting F1: The Movie, which debuts in theaters on June 25 in Europe and on June 27 in the U.S. and Canada. However, the company may have gone a step too far here based on online reaction from some iPhone users.
One silver lining is that the iOS 26 beta adds an "Offers & Promotions" toggle to the Wallet app, allowing users to opt in or out of receiving special offers and discounts available from Apple and its unspecified partners. However, Apple sent out to the push notification ad to iPhone users on iOS 18 too, and those users seemingly did not explicitly opt in to receive such an ad. For that reason, some people are disappointed in Apple.
Apple has joined China's national digital product subsidy program through its own direct sales channels for the first time, enabling eligible customers in Beijing and Shanghai to receive government-backed discounts on select iPhones, iPads, Apple Watches, and Macs (via South China Morning Post).
Apple customers in Shanghai can access the subsidies by purchasing qualifying devices in one of the city's eight Apple retail stores, while Beijing residents can receive the discount through Apple's online store, provided they use a Beijing shipping address.
The program offers subsidies of up to 2,000 yuan (approximately $278) on certain Apple products, with eligibility criteria determined by product type and price. Devices priced below 6,000 yuan (roughly $835) receive a 15% discount, capped at 500 yuan, while some higher-value items such as Macs are eligible for a bigger discount.
Previously, Apple products were available under the subsidy program only through authorized third-party platforms such as JD.com and Alibaba's Taobao marketplace. This therefore marks the first time Apple's own online and retail stores have participated directly in the scheme.
Data from market analytics companies have painted a consistent picture of Apple's smartphone shipments in mainland China falling in 2025, making Apple the only one among the country's top five smartphone vendors to record a decline this year. By contrast, Xiaomi and Huawei have grown dramatically.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.