TikTok this week announced that it has started automatically labeling AI-generated content created on third-party platforms, preventing AI images and videos from confusing and misleading viewers.
Content made using TikTok's AI creation tools has included an AI label for more than a year, but going forward, TikTok will also label AI images made through other platforms. TikTok's tool will read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials are designed to attach metadata to AI content, facilitating AI labeling.
TikTok's AI labeling started rolling out today on images and videos, and it will soon be coming to audio-only content. Content created with AI will have a label that says "AI-generated" under an account's TikTok username.
Labeling may be gradual, as content needs to have Content Credentials included for it to be identified and labeled. As other platforms adopt credentials, AI identification will increase across all social networks.
In the future, TikTok will add Content Credentials to TikTok content that will remain when images and videos are downloaded, so people and other social networks can use the C2PA Verify tools to identify AI content that was made on TikTok.
Apple's shift to develop its own AI technology to keep up with competitors was today detailed in a The New York Times report.
Citing sources familiar with Apple's work, the report explains that the decision to revamp Siri was taken early last year by Apple's most senior executives. Senior vice president of software engineering Craig Federighi and senior vice president of Machine Learning and AI Strategy John Giannandrea are said to have spent several weeks testing OpenAI's ChatGPT to understand the ways in which the competitor made Siri look antiquated. The Siri team purportedly failed to receive attention and resources compared to other groups inside Apple, and the company has struggled to recruit and retain leading AI researchers.
Apple executives are said to be concerned that AI threatens the iPhone's market share because it has the potential to become a more compelling operating system with an ecosystem of AI apps that undermine the App Store. Apple apparently fears the iPhone becoming a "dumb brick" compared with other technology.
This conclusion triggered a significant reorganization at Apple amid determination to catch up in the race to develop AI tools. The company moved to reallocate employees and resources toward AI, and the change of strategy was a contributing factor in the decision to cancel its electric vehicle project. Apple's upcoming iPhone 16 models will supposedly feature more memory to support AI features.
Apple is expected to reveal a series of AI tools at its WWDC keynote on June 10, including an improved version of Siri that is more conversational and capable, with the ability to "chat" rather than merely respond to individual queries. The company is working on making Siri better at handling tasks such as setting timers, creating calendar appointments, adding items to Reminders, and summarizing text. Apple plans to market the new version of Siri as a more private alternative to rival AI services because most requests will be processed on-device rather than remotely in data centres. See the full The New York Times article for more information.
If your iPhone regularly runs out of battery later in the day, Low Power Mode is one way to make it last longer. You can also make Low Power Mode automatically turn on when your battery reaches a certain custom level. Keep reading to learn how.
Most iPhone users are familiar with the way iOS throws up a prompt to turn on Low Power Mode when the battery reaches 20%. Low Power Mode can also be turned on manually at any time by going to Settings -> Battery and toggling on the switch next to Low Power Mode.
If you find yourself constantly having to turn on Low Power Mode late in the day, you can save some time by setting it up to run automatically when your battery is depleted to a specific custom level. This can be done in the Shortcuts app, as the following steps show.
Bear in mind that Low Power Mode reduces your iPhone's performance and cuts out some background activities. For example, mail must be fetched manually, background app refresh is disabled, and motion and brightness are reduced.
If you're okay with those limitations, follow the steps below to automate the setting on your iPhone.
Open the Shortcuts app and select the Automation tab at the bottom of the screen, then tap the + button in the top-right corner.
Scroll down and select Battery Level from the options.
Check Falls Below 50% and then drag the slider to adjust the percentage level for when Low Power Mode should be activated.
To ensure the automation runs in the background, toggle off the switch next to Ask Before Running, then tap Next.
Search for "Set Low Power Mode" and select the card from the results, then tap Next.
Lastly, tap Done in the top-right of the screen.
Your "Set Low Power Mode" personal automation should now be listed in the automation list, and will automatically trigger whenever your iPhone reaches the threshold you selected.
The iPhone 16 Pro may feature a display that is up to 20% brighter for typical SDR content, according to the Weibo leaker known as "Instant Digital."
In a recent post, the Weibo user claimed that the iPhone 16 Pro will feature up to 1,200 nits of typical SDR brightness – a 20% increase over the current models. Peak HDR brightness will apparently remain the same at 1,600 nits.
The iPhone 14 Pro touted a significant increase in brightness over its predecessor, featuring up to 400 nits higher HDR brightness. However, the iPhone's typical SDR brightness has been the same at 1,000 nits since the introduction of the iPhone 13 Pro in 2021. The iPhone's typical SDR is used in the majority of situations, so a 20% increase in standard brightness would be a significant upgrade.
The iPhone 16 lineup is expected to launch as usual in the fall, with the Pro models featuring larger displays, an all-new "Capture" button, the A18 chip, and more.
iOS 18 will include new audio transcription features in the Voice Memos and Notes apps, according to information obtained by AppleInsider.
The report claims that transcriptions of audio recordings will be available in both the Voice Memos and Notes apps on iOS 18. In addition, the Notes app will apparently be able to provide AI-generated summaries of key points in audio recordings. These features are also expected to be included in iPadOS 18 and macOS 15.
Apple is expected to announce iOS 18, iPadOS 18, macOS 15, and other software updates during its WWDC keynote on June 10. The first betas of the updates will likely be made available to members of Apple's Developer Program immediately following the keynote, and they should be widely released in September.
We explore the updates to the iPad Pro's hardware, such as the introduction of the M4 chip, OLED displays, a landscape front-facing camera, an Adaptive True Tone flash, and a thinner design. The iPad Air is now available in a larger, 13-inch display size option and offers the M2 chip, a landscape front-facing camera, and Apple Pencil hover.
The Magic Keyboard for the iPad Pro now features an aluminum top case, a new trackpad with haptic feedback, and a function row, while the Apple Pencil Pro introduces the squeeze gesture, barrel roll, haptic feedback, and Find My integration.
We evaluate these new products and discuss the potential implications of the upgrades for users, including professionals who rely on the iPad out in the field. The MacRumors Show is now on its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips going forward:
The MacRumors Show is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
WhatsApp is receiving a refreshed design on iPhone and Android, the first interface overhaul of its kind since 2021.
The new design rolling out for the Meta-owned social media platform is meant to be fresh, approachable, and simple, according to WhatsApp.
WhatsApp says that sending photos and videos on iOS is now easier, thanks to a new attachment layout. Instead of a full screen menu, there's an expandable tray for accessing features when sending media, documents, polls, and more.
Icons have been updated to a rounded, outlined style, and there are new illustrations with added animations for a "more playful" aesthetic.
New WhatsApp attachment tray
There's also a new "consistent" green color palette throughout the app, as well as a new dark mode that's one shade darker, which aims to reduce eye strain in low-light environments.
The new changes are rolling out to WhatsApp users on iPhone and Android now, according to the company.
When introducing the new M4 iPad Pro models, Apple showed a video of a hydraulic press crushing all manner of creative tools, including musical instruments, electronic equipment, arcade games, paint and brushes, computers, cameras, and more, with the aim of demonstrating how the iPad represents all of the tools condensed into a single device.
The ad was a play on the popular hydraulic press videos that are popular across social media sites, but creatives found the concept to be in poor taste. Actor Hugh Grant referred to the ad as the "destruction of the human experience," director Reed Morano told Apple to "read the room" and called it "actually psychotic," and Basecamp CTO David Heinemeier Hansson said it "symbolizes everything everyone has ever hated about digitization."
The upset over the Crush ad led Apple to issue an apology. In a statement to Ad Age, Apple marketing vice president Tor Myhren said that the video ultimately "missed the mark."
Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we're sorry.
Apple left the Crush video on its YouTube channel, but the ad won't be running on television.
Benchmarks for the new M4 iPad Pro models have popped up on Geekbench, giving us an idea of how much faster Apple's second-generation 3-nanometer chips are compared to the M3, M2, and other prior-generation Apple silicon chips.
The 10-core variant of the M4 chip earned an average single-core score of 3,695 and an average multi-core score of 14,550 across 10 benchmarks. When it comes to single-core performance, the M4 is faster than the M3 Max MacBook Pro, and it's comparable to the M2 Max in multi-core performance.
For context, here are the single-core and multi-core scores of prior chips (all max CPU/GPU variants):
M4 - 3,695/14,550
A17 Pro - 2,908/7,234
M2 - 2,540/9,360
M2 Pro - 2,651/14,295
M2 Max - 2,802/14,800
M1 - 2,272/8,208
M3 - 3,087/11,702
M3 Pro - 3,112/15,286
M3 Max - 3,128/20,957
Compared to the M2 in the prior version of the iPad Pro, the M4 is 46 percent faster when it comes to single-core performance, and 55 percent faster in multi-core performance. Apple didn't use the M3 in an iPad, but it is up to 24 percent faster than the M3.
Apple said that the M4 delivers up to 1.5x faster CPU performance than the M2 in the prior-generation iPad Pro, which is accurate based on the benchmarks we've seen so far.
Apple plans to bring the M4 chip family to all of its products across 2024 and 2025, with the first M4 Macs slated for later this year.
The new 13-inch iPad Air has a max display brightness of 600 nits, which is 20% higher than the 11-inch iPad Air, according to Apple's tech specs for the devices.
This means the 13-inch iPad Air's peak brightness is equal to the previous-generation iPad Pro models with the M2 chip for standard dynamic range (SDR) content, but the new iPad Pro models have brighter OLED displays that can reach up to 1,000 nits for SDR content, and up to 1,600 nits for high dynamic range (HDR) content.
Peak brightness levels (SDR) for recent iPad Pro and iPad Air models:
The new iPad Air models are available to order now and launch May 15. Key new features include the M2 chip, the front camera moved to the landscape edge, Wi-Fi 6E support, Apple Pencil Pro support, and new color options.
Today we're tracking multiple record low prices across the M1 iPad Air on Amazon, with $150 off every configuration of these now-discontinued tablets. This comes just a few days after Apple announced the new M2 iPad Air, which start at $599.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Prices on the M1 models start at $449.00 for the 64GB Wi-Fi iPad Air, down from $599.00, and increase to $599.00 for the 256GB Wi-Fi iPad Air, down from $749.00. Both of these have estimated delivery dates for May 14-16 for most residences in the United States.
For cellular models, you can get the 64GB cellular iPad Air for $599.00, down from $749.00, and the 256GB cellular iPad Air for $749.00, down from $899.00. With both Wi-Fi and cellular configurations, you'll find all colors on sale at these record low prices.
There are numerous differences between the M1 and M2 iPad Air, mainly including display sizes and the various internal upgrades that the M2 chip introduced in the 2024 models. Our buyer's guide has a more detailed breakdown of these two iPad Air models and should help make any buying decision a bit easier.
Be sure to visit our full Deals Roundup to shop for even more Apple-related products and accessories.
With the iPad Pro, Apple introduced an overhauled version of the Magic Keyboard to add new features that make using an iPad Pro feel more like using a Mac. If you’re thinking about buying one of the new iPad Pro models and don’t know if you should get a keyboard, this article walks through all of the new features.
Design
Apple hasn’t changed the underlying look of the Magic Keyboard, and it continues to use the floating cantilever design introduced with the prior version.
A magnetic back connects to the iPad, allowing for multiple viewing angles by adjusting the amount of tilt. The iPad hovers over the keyboard and palm rest, which is now made from aluminum, much like the MacBook.
The keys are backlit and use a scissor mechanism with 1mm of travel, the same as the prior-generation model. The outer cover provides front and back protection to keep the iPad safe when traveling.
Function Keys
The updated Magic Keyboard has a dedicated row of function keys for increasing and lowering brightness, changing the volume, controlling media playback, locking the display, initiating a search, turning on Do Not Disturb, starting dictation, and more.
The function row is similar to the function row on the Mac.
Trackpad
Apple made the trackpad from glass and increased the size, making it easier to work with. The trackpad supports haptic feedback, allowing for multi-touch gestures and improving precision-based tasks like editing spreadsheets and selecting text.
Colors
The Magic Keyboard comes in black and white.
Passthrough Charging
While the Magic Keyboard uses the Smart Connector on the iPad to connect, there is an included USB-C port that can be used for passthrough charging.
Compatibility
The new Magic Keyboard is compatible with the M4 iPad Pro models, and it comes in 11-inch and 13-inch sizes. It does not work with other iPad models, and the prior version of the Magic Keyboard does not work with the M4 iPad Pro models.
Price
The 11-inch version of the Magic Keyboard is priced at $299, and the 13-inch model is $349.
Apple plans to power some of its upcoming iOS 18 features with data centers that use servers equipped with Apple silicon chips, reports Bloomberg’s Mark Gurman.
M2 Ultra chips will be behind some of the most advanced AI tasks that are planned for this year and beyond. Apple reportedly accelerated its server building plans in response to the popularity of ChatGPT and other AI products, and future servers could use next-generation M4 chips.
While some tasks will be done on-device, more intensive tasks like generating images and summarizing articles will require cloud connectivity. A more powerful version of Siri would also need cloud-based servers. Privacy has long been a concern of Apple’s, but the team working on servers says that Apple chips will inherently protect user privacy.
Gurman previously claimed that all of the coming iOS 18 features would run on-device, but it sounds like some capabilities coming this year will in fact use cloud servers. Apple plans to use its own servers for now, but in the future, it may also rely on servers from other companies.
Apple today seeded the release candidate version of an upcoming macOS Sonoma 14.5 update to developers, with the software coming a week after Apple released the fourth beta.
Registered developers can opt in to the beta through the Software Update section of the System Settings app. Note that an Apple ID associated with an Apple Developer account is required to get the beta.
We don't yet know what is included in macOS Sonoma 14.5, and no new features were found in the first four developer betas.
Popular accessory maker Logitech this week announced new keyboard case options that are designed for Apple's iPad Air and iPad Pro models, offering an alternative to the more expensive Magic Keyboard options from Apple.
The Logitech Combo Touch is compatible with both sizes of the iPad Air and the two thin and light iPad Pro models. Logitech says that the Logitech Combo Touch is its lightest keyboard to date, improving portability and limiting the bulk added to a tablet setup.
The Combo Touch comes with a detachable keyboard and flexible kickstand for multiple use modes. It can be used for typing in the standard keyboard mode, or folded in a way that allows for sketching, reading, and Apple Pencil use.
There is a multi-touch trackpad, which Logitech says offers intuitive and precise input and navigation. There are auto-backlit keys in a standard layout with sixteen brightness levels. Shortcut keys allow easy access to volume control, media playback, screenshots, and more, plus there is a Smart Connector for connectivity so there's no need for Bluetooth.
The Combo Touch for the 11-inch iPad Air is $200, while the Combo Touch for the 13-inch model is $230. The iPad Pro versions are priced at $230 and $260, respectively, for the 11-inch and 13-inch models. The keyboards can be purchased from the Logitech website.
Apple this week debuted the Apple Pencil Pro, marking the first major revision to the Apple Pencil lineup since the 2018 launch of the Apple Pencil 2. There are some major changes that were introduced with the new accessory, including new gestures and capabilities.
Squeeze
The squeeze gesture allows the Apple Pencil Pro to sense when pressure is applied to the sides of the device. Using squeeze brings up a palette so that you can do things like switch tools, line weights, and colors.
Developers can customize how apps react to the squeeze gesture so it can bring up custom controls in each app.
Barrel Roll
There is a gyroscope in the Apple Pencil Pro that allows the rotation of the barrel to change the orientation of certain tools. It basically offers much more precise control of shaped pen and brush tools, similar to how a real pen or brush would function when you tilt it while drawing or sketching.
Haptic Feedback
A built-in haptic engine offers haptic feedback when using the Apple Pencil Pro's gestures. A light haptic pulse will respond when using a squeeze or double-tap gesture, plus there is feedback when using the snap to a Smart Shape feature.
Find My
Find My is available for the Apple Pencil Pro so it can be tracked right alongside the iPad and other devices in the Find My app.
Charging and Pairing
The Apple Pencil Pro attaches to the side of the iPad Pro or the iPad Air, and the magnetic connection enables automatic pairing and charging. There is a new magnetic interface that is available on the 2024 iPad Pro models.
Existing Features
Current Apple Pencil features like Apple Pencil hover and double tap are supported. Hover lets you preview where the Apple Pencil will touch down on the display before a mark is made, while double tap can be used for swapping between tools.
Low latency, tilt sensitivity, and pressure sensitivity are all included features.
Compatibility
The Apple Pencil Pro is compatible with the M2 iPad Air models and the M4 iPad Pro models, so it only works with the May 2024 iPads.
Price
The Apple Pencil Pro is priced at $129, which is also the cost of the Apple Pencil 2.
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup.
If you plan to skip this year's iPhone 16, or if you're just plain curious about what's on the horizon, here are 10 rumored features that we are expecting to arrive in time for its successor, the iPhone 17 series, which is likely to be released in September 2025.
1. Under-Display Face ID
iPhone 17 Pro & iPhone 17 Pro Max
The iPhone 17 Pro is expected to be the first iPhone to feature under-panel Face ID technology. The only external indication of the under-display Face ID technology will likely be a circular cutout for the front-facing camera. This will probably be Apple's last premium model to include a circular cutout for the front-facing camera. Apple is then expected adopt under-display cameras in 2027's "Pro" iPhone models for a true "all-screen" appearance. 2. New Display Sizes
iPhone 17 & iPhone 17 Plus
This year's iPhone 16 Pro and iPhone 16 Pro Max are rumored to be getting bigger display sizes, going from 6.12- and 6.69-inches to 6.27- and 6.86-inches, respectively. For 2025, Apple is also expected to bring the larger 6.27-inch display size to its standard iPhone model, while the equivalent "iPhone 17 Plus" model could adopt completely new display dimensions.
3. 120Hz ProMotion (Always-on Display)
iPhone 17 & iPhone 17 Plus
Apple intends to expand ProMotion to its standard models in 2025, allowing them to ramp up to a 120Hz refresh rate for smoother scrolling and video content when necessary. Notably, ProMotion would also enable the display on the iPhone 17 and iPhone 17 Plus to ramp down to a more power-efficient refresh rate as low as 1Hz, allowing for an always-on display that can show the Lock Screen's clock, widgets, notifications, and wallpaper even when the device is locked.
4. Apple-Designed Wi-Fi 7 Chip
iPhone 17 Pro & iPhone 17 Pro Max
Apple's premium 2025 models are expected to be equipped with an Apple-designed Wi-Fi 7 chip for the first time. Wi-Fi 7 support would allow the "Pro" models to send and receive data over the 2.4GHz, 5GHz, and 6GHz bands simultaneously with a supported router, resulting in faster Wi-Fi speeds, lower latency, and more reliable connectivity. The Wi-Fi chip would also allow Apple to further reduce its dependance on external suppliers like Broadcom, which currently supplies Apple with a combined Wi-Fi and Bluetooth chip for iPhones.
5. 48MP Telephoto Lens
iPhone 17 Pro Max
An upgraded 48-megapixel Telephoto lens on Apple's largest premium device is expected to be optimized for use with Apple's upcoming Vision Pro headset, which launches on February 2, 2024. (The current iPhone 15 Pro models feature 48-megapixel main, 12-megapixel ultra wide, and 12-megapixel telephoto lenses.) That would make 2025's "Pro Max" the first iPhone to have a rear camera system composed entirely of 48-megapixel lenses, making it capable of capturing even more photographic detail.
6. 24MP Selfie Camera
All iPhone 17 Models
The iPhone 17 lineup will feature a 24-megapixel front-facing camera with a six-element lens, according to one rumor. The iPhone 14 and 15 feature a 12-megapixel front-facing camera with five plastic lens elements, and this year's iPhone 16 lineup is expected to feature the same hardware. The upgraded resolution to 24 megapixels on the iPhone 17 will allow photos to maintain their quality even when cropped or zoomed in, while the larger number of pixels will capture finer details. The upgrade to a six-element lens should also slightly enhance image quality.
7. Scratch Resistant Anti-Reflective Display
All iPhone 17 Models
The iPhone 17 will feature an anti-reflective display that is more scratch-resistant than Apple's Ceramic Shield found on iPhone 15 models, according to one rumor. The outer glass on the iPhone 17 is said to have a "super-hard anti-reflective layer" that is "more scratch-resistant." It's not clear whether Apple is planning to adopt the Gorilla Glass Armor that Samsung uses in its Galaxy S24 Ultra, but the description of Corning's latest technology matches the rumor.
8. More Memory
iPhone 17 Pro & iPhone 17 Pro Max
Apple's Pro models next year will come with 12GB of RAM, claims Jeff Pu of investment firm Haitong. For comparison, the iPhone 15 Pro models have 8GB of RAM, while the iPhone 16 Pro models are also expected to have 8GB of RAM. Any such increase would allow for improved multitasking on the iPhone, as well as provide additional resources for any artificial intelligence features that require large-language models to be resident in memory.
9. Smaller Dynamic Island
iPhone 17 Pro Max
Apple's highest-end 2025 iPhone will feature a significantly narrower Dynamic Island, thanks to the device's adoption of a smaller "metalens" for the Face ID system, claims Haitong's Jeff Pu. Assuming that's the case, it would be the first time that Apple has changed the Dynamic Island since it debuted on the iPhone 14 Pro in 2022.
10. iPhone 17 "Slim"
iPhone 17 Plus
Apple's iPhone 17 Plus will feature a 6.55-inch display, according to analyst Ross Young of Display Supply Chain Consultants (DSCC). Responding to a claim by Jeff Pu that the iPhone 17 Plus will be replaced by an "iPhone 17 Slim," Young said to expect a reduction of 2% over the previous, current, and next-generation models. Based on his logic, a smaller display would help differentiate the larger iPhone 17 model from the iPhone 17 Pro Max, while remaining larger than the iPhone 17 and iPhone 17 Pro.
Adobe this week is offering first-time subscribers of the Adobe Creative Cloud All Apps plan a 40 percent discount on the service. With this sale, you'll pay $35.99 per month for the plan, down from $59.99 per month, and this price will last through your first year.
Note: MacRumors is an affiliate partner with Adobe. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
You can also choose to pay for the entire year upfront at the price of $395.93 per year, down from $659.88 per year. After your first year ends, your subscription will automatically renew at the standard rate unless you change or cancel the subscription. This sale ends May 13.
When signing up for Creative Cloud All Apps, you gain access to more than 20 creative apps, including Photoshop, Illustrator, Premiere Pro, After Effects, InDesign, and Acrobat. You also get templates, cloud storage, and thousands of Adobe Fonts.
These programs can be subscribed to individually as well for a monthly fee, but the new offer is only for Adobe Creative Cloud All Apps. Adobe is not discounting individual services. Our full Deals Roundup has more information on the latest Apple-related sales and bargains.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: MacRumors is an affiliate partner with Adobe. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
